Strategy: The Roadmap to Reach your Goals
We’ve talked about the importance of having ‘SMART’ goals for your marketing efforts, but after you create them – then what? You expect that you will achieve said goals, right? This seems easier said than done, and it is definitely a process, however it doesn’t have to be burdensome. There is a way to see to it that your goals are effectively met.
What is Duplicate Content and Why’s it Bad?
With the extensiveness of the internet and all the information out there, we know that duplicate content is bound to exist. Therefore knowing exactly what it is and how to deal with it will help your business in the long run by helping search engines provide the most relevant results and help your links rank and your website get more qualified traffic.
Delighting Your Guests with Social Media
Social media, as we all know, has been an important marketing tool for your vacation rental property. If used in the right way it can help attract guests and keep guests engaged even after they have stayed at your vacation rental. When competing with other vacation rentals you have learned that it is essential to keep your guests happy and wanting to return. And not only do you want repeat guests, but you want guests to tell their friends what a great place your vacation rental is and get them to stay there too.
Can Outsourcing Your Resort Marketing Save You Money?
The short answer is yes. In a previous blog we discussed the various benefits of outsourcing your resort marketing. It saves time and gives you more perspective. You get to work with experts therefore you are not stressed to get it right. But did you also know that outsourcing your resort marketing can save you money? And quite a lot at that.
Why you should be using Responsive Emails
To begin, I just wanted to let you know that email isn’t a dead form of communication. As a matter of fact it has become more popular as people now continually get emails straight to their smart phones, tablets, and laptops with ease, no matter where they are or what they are doing.
3 Tips on Writing your First Blog Post
So you’re new to blogging. You have decided to jump on the blog train because you want to gain trust from your readers and generate leads. Blogging is a great tool to employ to capture the attention of your audience. So grab your laptop and get those creative juices flowing. Scroll through these three tips on writing your first blog post and get motivated to write your heart out.
Make a Goal to Make Goals
There can be many answers to this question, but my favorite is to give you direction. Goals are important to have in order to direct your work. Without goals you are basically just wandering aimlessly. Goals give purpose to your work.
Why Consistency is Key for your Marketing Strategy
We’ve all heard the phrase. You know the one: ‘Consistency is key’. ‘Key to what?’ is always my next question. Basically consistency is the magic key to success, especially marketing. Consistency deals with the act of being consistent. According to Merriam-Webster dictionary ‘consistent’ is simply defined as always acting or behaving in the same way, or the same quality.
PPC: How to get Started
Pay-Per Click ads are ever increasing in popularity. You see them almost everywhere. You understand how PPC works and want to get in on the game everyone seems to be playing. You want to use PPC ads to get more qualified traffic to your website and increase your conversion rates. Your only question is where to start.
3 Ways to Become the Authority for your Resort Location
Building trust is key when becoming the authority for your resort location. Giving your guests valuable content, using language they understand, and getting them to take steps in the right direction to becoming the authority of your resort location. A great place to begin is to assess how easily your guests can find you and how you can make it even easier for them to find you. Here are three ways you can increase your chances of being found and becoming the authority of your resort location: