Maximizing Your Facebook Reach

According Mari Smith “Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen.” So what do we as social media marketers do? Mari Smith explains. Smith basically says organic reach is so 2012. This is true in the fact paid reach is the way … Read More >>

Content Marketing vs. Social Media Marketing

Content Marketing: A strategic marketing approach on creating and distributing valuable, relevant, and consistent content to attract and keep a clearly-defined audience and to drive leads into customers. Social Media Marketing: The use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way … Read More >>

What Makes A Good CTA?

If you are familiar with any kind of marketing then you are familiar with what a CTA (Call To Action) is and the importance of having a good one. However, you also know that creating a good CTA is often easier said than done. According to Hubspot, there is no one size fits all when … Read More >>

Fostering a Community of Loyal Fans to Your Brand

Community. We know what it means. It is a group of people with common interests interacting with each other. When it comes to marketing it is important to create connections and build meaningful relationships. You don’t merely want people to sit and watch. You want voluntary interaction and engagement. However, these questions remain: How is … Read More >>