Don’t Worry if your Email isn’t Opened Every Time
As a property manager I’m sure you are crazy busy. So when you send an email you want to see that people are opening it. However, worrying about the open rate won’t help you improve your resort email campaigns.
Open rate should be the least of your worries when you know you are sending the right email to the right people at the right time. If you are doing this then not only will your open rate improve but also your click rate, which is an important metric for measuring engagement. So what should you worry about when using email marketing for your vacation rental property? You should concern yourself on sending the right email and the rest will follow.
Why Getting Reviews in the Dreaming Stage is Important for your Vacation Rental Property
The dreaming stage is the stage of the travel process in which your guests are dreaming of their recent perfect vacation. This is the last stage of travel, so it is important to get your resort in the minds of those who are in the dreaming stage. In this stage your guest is still in paradise mode and longing to go back. You as a vacation rental property manager need to plant in their heads that they need to take a trip back to your property.
Improving your Market Share with Online Marketing
Do you need to improve your internet marketing in order to compete with those who are taking your market share because they have great online marketing? With the vastness of the internet it is important to have a great online presence if you want to effectively market your vacation rental property online. Improving your online marketing for your vacation getaway is a step in the right direction when trying to compete for market share. The key is to build an inbound marketing strategy.
Use The 5 Stages Of Travel In Your Vacation Rental Property Marketing Strategy
Are you familiar with the five stages of travel? These stages represent the process your guests go through before and a
Why Developing a Budget for Marketing Helps Your Vacation Rental Property
Budgeting is an important aspect in any part of your business, especially when it comes to marketing your vacation rental property. If you don’t have a budget it will seem like less of a priority. Without a budget you tend to carelessly spend money without meeting a certain end goal. It is important to set a budget so that you know exactly where your money is going and to see how it performs. Keeping track of your money makes it easier to set goals and measure the return on your investment.
3 Ways to get more Weddings at your Vacation Rental Property
Many brides are often unsure of what they need and if their venue will be able to offer the things they know they want. So how do you attract more people to have their wedding at your vacation rental property? Here are 3 ways you can get more weddings at your vacation rental property.
How Fan Photos Can Help with Your Resort Marketing
Fan photos add to the promotion of your resort without you having to do much at all. Sound too good to be true?