You may have recently heard about TripAdvisor getting into a bit of hot water when they removed claims of sexual assault on it’s travel forums. Don’t get the forums confused with reviews as this is not seen directly in a feed or once you click on particular property. After quite a bit of backlash from … Read More >>
I am often asked about many various types of marketing and one of them happens to be Contextual Marketing. So of course my thoughts were, “Why not write a blog about it?” Contextual Marketing in simple terms is a marketing strategy that takes into account the user’s needs, habits and goals to create a personalized … Read More >>
Use these six steps to create a simple, efficient and effective construction marketing plan that will help your construction business grow. Developing a construction marketing plan and strategy that speaks to your key target personas is critical to the success of your construction firm, whether you are a general contractor or a subcontractor. Marketing … Read More >>
When it comes to workflows you either love them or you hate them. But whether you’re a fan or not, something we can all agree upon is their importance when it comes to nurturing a lead through the funnel of conversion.
I attend a few conferences a year specific to the hospitality industry. While attending these conferences I get the opportunity to meet folks with businesses catering to the same audience we work with. So, of course I look to see if they are a fit. Among these vendors are photographers, which I will cover today … Read More >>
Why does my website need to be accessible? 1. It’s the right thing to do Web accessibility is all about making sure all people, including those with disabilities, can have equal access to your website. This is simply the right thing to do. Imagine being blind, deaf, or motor-impaired, and trying to navigate your vacation … Read More >>
Choosing what platform, or CMS (Content Management System) to build your website on is one of the first steps when thinking about designing (or redesigning) your website. WordPress is one of many, many options out there, and it can get confusing trying to pick one. To begin the decision process, nail down the requirements for … Read More >>
If you haven’t noticed, I tend to write blogs about questions I either get from prospective clients, current clients or things I have heard from them that are not best practices.
Let’s get to the point of this blog as you only have a few minutes to scan this and maybe a few more to actually read it, right? We are all busy and we all want to know what we should be doing when it comes to getting more customers.
If you read a lot of my posts you can tell that I love to tell you how to do things or talk about some hot topics. Recently we helped promote a local event called Sip and Savor Jax. We have had the chance to talk to a lot of restaurant owners as well as … Read More >>