Are You Tuning in or Out: Social Media

We live in the age of digital distractions. Humans have a tendency of spreading ourselves thin, regularly thinking quantity over quality. With social media constantly beckoning at us, we can easily lose focus on our goal of engaging customers, throwing out tidbits of communication, rather than engaging in meaningful interaction. It’s very easy to speedily skim … Read More >>

Help With Yelp

Let’s talk Yelp. Yelp! was created to assist consumers in finding businesses with the best local services in their surrounding areas. By the end of the third quarter of 2017, the app had an average of 30 million visitors each month and over 142 million total submitted reviews. With that much activity taking place on … Read More >>

Developing Your Buyer Persona

Developing your buyer persona could possibly be one of the most important (and often overlooked) tasks when developing your inbound marketing plan. For any marketing campaign to be successful, you must first understand your target audience. A buyer persona is a generalized, fictional representation of your ideal patron. Your persona is not just a result of … Read More >>

Social Media: Use It or Lose It?

Social media has altered the way we communicate in our professional and personal lives. The greatest impact is the fundamental change in travel marketing. Consumers actively use social media to research travel destinations, read reviews, and communicate with and about prospective destinations. They’re able to bargain for better pricing packages, as well as improved travel … Read More >>

What Does Inbound Marketing Mean to the Hotel and Vacation Rental Industry?

Inbound marketing has become a necessity in most business’ advertising. The internet has taken over a large facet of our lives which has put the sales power into the buyer’s hands. They aren’t a sitting duck waiting to be approached any longer. Buyers today can get online, research their product, read reviews and blogs, search … Read More >>

How To Make Your Vacation Rental a Success

The internet has changed the way the vacation rental industry operates. It’s become an extremely competitive business with homeowners taking control and responsibility for their rentals. With websites like VRBO and Home Away, vacation home rentals are beating out hotel bookings by offering more privacy, larger accommodations, full-sized kitchens, and a more personalized feel for … Read More >>

What Are You Thankful For?

Just like everyone else, the Captevrix team is excited to have a long weekend or short work week, however, you choose to look at it. We also look forward to all the various holiday celebrations and filling our bellies with Turkey and goodies. But as a team, we like to take moment and find out … Read More >>