If you read a lot of my posts you can tell that I love to tell you how to do things or talk about some hot topics. Recently we helped promote a local event called Sip and Savor Jax. We have had the chance to talk to a lot of restaurant owners as well as … Read More >>
Blogging is kind of like a diet- everyone talks about it but no one wants to do it. It’s true unless you’re me; I don’t mind writing blogs especially about what I’m passionate about!!! So let’s talk about what’s the latest blogging techniques.
With the Millennials changing how we market our properties, some property managers and owners find themselves wondering how to be a wealth of information for their guests.
In the last couple of blogs we have discussed all the work you need to do to have a successful inbound marketing campaign. As you know a large part of that is social media and developing a social media plan. You have your blueprint of what you want to cover in your plan but … Read More >>
There are numerous inbound marketing tools out on the market for businesses of all sizes and budgets. There are so many tools, that one may get overwhelmed just trying to decide the best technology to use for your industry and size of business. No amount of technology can make up for bad strategy, but having … Read More >>
While they hold the growing majority of purchasing power, Millennials are increasingly choosing vacation rentals over hotels, and with good reason. Many Millennials, having watched their parents go through a crippling financial crisis, choose to be thrifty when they spend their money.
Think about how many emails show up in your inbox each day. If you’re like me, most of your emails go unopened. Emails I open are relevant to me and are aligned with my current interests. Email automation campaigns allow you to personalize your communication to enhance your connection with your subscribers.
Sometimes it seems like everybody is glued to their phone or tablet. And what is it that they are doing on their phone or tablet? Probably getting their daily intake of social media. Most of us are guilty of this obsession. To make sure you catch your audience’s eye, you need to ensure you have … Read More >>
Have you been driving yourself to exhaustion going from writing blogs, keeping up with social media, and developing other content for your vacation rental property? Are you struggling to see results from your efforts? Developing your content marketing campaign will not only help you preserve your sanity when it comes to content creation, it allows … Read More >>
You know creating content is essential to your inbound marketing strategy. Do you have a plan for the creation, delivery, and management of your content to optimize its effectiveness? Like puzzle pieces, individual content needs to fit with the content around it to reach its full potential and complete the image you’re working to create for … Read More >>