We are visual creatures. When we see something good it tends to grab our attention. The majority of us are visual learners, at around 65%. Therefore, it makes sense that visuals are an important part of your marketing strategy. Infographics are visual with the intent of teaching you something.
Therefore, you don't only need good content, but also good visuals. This is why infographics have become so popular. Think about it. You have great content, but it isn't noticed because you don't have a great visual. So, it has a good chance of NOT being seen and the value of that content is lost. However, consider organizing your content into an eye catching infographic. This can transform your content into something that effectively translates value. It has been said that visual marketing is no longer a suggestion, but is vital to the success of your marketing strategy. Nonetheless it is easy to see that infographics have the potential to be a highly effective piece of your content and marketing strategy.
Infographics are powerful pieces of visual content. Not only do infographics get 3x more shares on social media than other types of content, but the fact that we are visually driven means the infographic will capture you audience’s attention. See for yourself.
So there you have it. Infographics are a great way to engage and translate value to your audience. Want more marketing tips? Check out our blog for the latest and greatest information in social media and inbound marketing.