How Creative Marketing Pros Come Up with Great Campaigns
Great marketing campaigns all start with creative marketing ideas. However, where do you find those great marketing strategies?
Thoughts to Ponder for Your Next Inbound Marketing Campaign
Inbound marketing has flipped the advertising world upside-down. The traditional ways of tracking down a customer and convincing them to buy are tactics of the past. With the growing trend of content marketing, search engine optimization, branding, and social media marketing it is imperative for businesses to understand how to develop their inbound marketing campaign.
How To Resonate With Millennial Guests
Millennials have the most influential shopping power of any generation before them. Spending over $200 billion a year, this generation also has bragging rights of being the largest populated generation. When concerning their purchasing, Millennials prioritize educating themselves and making informed decisions. This involves research, reviews, and recommendations.
What I’ve Learned From 2017: A Marketing Review
It’s official. 2017 has come to a close and 2018 has started with a bang! The new year starts with new marketing plans, new sales goals, and what we want to accomplish in the new year. Do we set these items in motion blindly? Do we pull ideas and numbers out of a hat? Of course not. We start by reflecting on last year and years past.
What Does Inbound Marketing Mean to the Hotel and Vacation Rental Industry?
Inbound marketing has become a necessity in most business’ advertising. The internet has taken over a large facet of our lives which has put the sales power into the buyer’s hands. They aren’t a sitting duck waiting to be approached any longer. Buyers today can get online, research their product, read reviews and blogs, search until they find a lower price, and book their dream vacation within mere minutes.
How To Make Your Vacation Rental a Success
The internet has changed the way the vacation rental industry operates. It’s become an extremely competitive business with homeowners taking control and responsibility for their rentals. With websites like VRBO and Home Away , vacation home rentals are beating out hotel bookings by offering more privacy, larger accommodations, full-sized kitchens, and a more personalized feel for vacationing families.
What Are You Thankful For?
Just like everyone else, the Captevrix team is excited to have a long weekend or short work week, however you choose to look at it. We also look forward to all the various holiday celebrations and filling our bellies with turkey and goodies. But as a team, we like to take moment and talk about what each of us is thankful for.
TripAdvisor Issues Warning Badges
You may have recently heard about TripAdvisor getting into a bit of hot water when they removed claims of sexual assault on its travel forums . Don’t get the forums confused with reviews as this is not seen directly in a feed or once you click on particular property.
What is Contextual Marketing?
I am often asked about many various types of marketing and one of them happens to be Contextual Marketing. So of course my thoughts were, “Why not write a blog about it?”
6 Steps to Building a Construction Marketing Plan
Use these six steps to create a simple, efficient and effective construction marketing plan that will help your construction business grow.