Setting a Goal For Your Inbound Marketing Campaign
You have created your personas and are getting excited about setting goals . Every property manager/ owner sets benchmarks every year right? You don’t simply say, I want to make more money. You start each year by saying “I want to increase my sales by X% from last year. I want to increase my reservations by x% and make my owners smile x% more than last year.” Right?
Personas for Vacation Rental Inbound Marketing Campaign
Try not to be too excited about constructing your vacation rental inbound marketing campaign. That’s a mouth full, isn’t it? Before you get ahead of yourself, I wanted to take a minute and discuss personas with you. If you don’t have this lined up correctly, you could be wasting a whole lot of time! Nobody wants to do that.
Millennials Are Choosing Vacation Rentals Over Hotels
While they hold the growing majority of purchasing power, Millennials are increasingly choosing vacation rentals over hotels, and with good reason. Many Millennials, having watched their parents go through a crippling financial crisis, choose to be thrifty when they spend their money.
How to Create a Successful Email Automation Campaign
Think about how many emails show up in your inbox each day. If you’re like me, most of your emails go unopened. Emails I open are relevant to me and are aligned with my current interests. Email automation campaigns allow you to personalize your communication to enhance your connection with your subscribers.
How To Create a Social Media Campaign
Sometimes it seems like everybody is glued to their phone or tablet. And what is it that they are doing on their phone or tablet? Probably getting their daily intake of social media. Most of us are guilty of this obsession. To make sure you catch your audience’s eye, you need to ensure you have a social media campaign as part of your Vacation Rental Inbound Marketing Campaign.
Evergreen Tips for Email Marketing
If you read a lot of my posts, you can tell that I love to tell you how to do things or talk about some hot topics. Recently we helped promote a local event called Sip and Savor Jax. We have had the chance to talk to a lot of restaurant owners as well as some general managers of local hotels. Why am I telling you this? Because they are what sparked this post. They all had a common question, “What are some of our best practices for email marketing?”
Be on Your “Millennial” Behavior
Who runs the world? Millennials. Sorry about it Beyonce, but no one could have predicted the impact this generation was going to have on society, pop-culture, and the consumer behavior as a whole.
4 Tips to Designing a Killer Landing Page for Your Inbound Marketing Campaign
Learn how to create landing pages your users will love using these four tips. Each tip includes a real example landing page to illustrate each idea.
3 Reasons to Choose the WordPress CMS
Choosing what platform, or CMS (Content Management System) to build your website on is one of the first steps when thinking about designing (or redesigning) your website. WordPress is one of many, many options out there, and it can get confusing trying to pick one.
How ADA Compliance Is Changing The Online World
The Americans with Disabilities Act is a civil rights law prohibiting discrimination against disabled individuals in public. This law applies to employment, private and public spaces, local and state government, transportation, building codes, and telecommunication. In 2010, the Department of Justice amended the language in Title III to apply to website accessibility as well.