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online marketing

How to use Facebook for Business Marketing

Just about every business has a Facebook page these days, but most businesses are not using their Facebook effectively to drum up business. There is far more to Facebook marketing than simply paying top dollar to have your posts boosted to the public. Here are a few of the things you should be doing to make the most of your Facebook marketing efforts.
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How We Determine Service Is How We Manage Reviews

Based on recent data, 90 percent of consumers read online reviews before making a purchase. More than 80 percent of these people trust customer testimonials as much as personal recommendations from relatives, friends and colleagues. This means that a person is more likely to purchase a product or service that has been recommended by someone else.
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How One Business Fell From 4 Stars to 1 Over Night

<p><img src="" alt="Dislike Web Button. Social Media Concept." width="1000" style="width: 1000px; display: block; margin-left: auto; margin-right: auto;"></p> <p><span style="font-weight: 400;">Just last week, the world’s heart broke over the disaster that hit Louisiana. Devastating floods left 60,000 homes in disrepair and an estimated $30 million in damages to-date. </p> <p><span style="font-weight: 400;">But what does this tragedy have to do with online reviews? There is no other time when people come together more strongly than in times of crises. The internet, and its users, are on full alert.</p> <p></p>
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Why Getting Reviews in the Dreaming Stage is Important for your Vacation Rental Property

The dreaming stage is the stage of the travel process in which your guests are dreaming of their recent perfect vacation. This is the last stage of travel, so it is important to get your resort in the minds of those who are in the dreaming stage. In this stage your guest is still in paradise mode and longing to go back. You as a vacation rental property manager need to plant in their heads that they need to take a trip back to your property.
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3 BIG Ways Google’s New Ad Change Affects Marketers

<p><span style="font-weight: 400;"><img src="" alt="right side google ads" title="right side google ads" style="width: 419px; float: left; margin: 0px 10px 10px 0px;" data-constrained="true" width="419" height="244">Maybe you have noticed it, maybe you have not, but Google has officially removed all PPC ads on the right side of their search screens. Since the big change, there has been a great deal of speculation on what this means for marketers. </p>
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What You Need to Know About 2016 Marketing

<p><span style="font-weight: 400;"><img src="" alt="2016 Marketing Trends" title="2016 Marketing Trends" width="640" style="display: block; margin-left: auto; margin-right: auto; width: 640px;" data-constrained="true"></p> <p><span style="font-weight: 400;">As marketers we are constantly having to educate and reinvent ourselves on the latest revolutions in the marketing world. The new dawn of digital and rise of social media has changed the landscape of marketing. Next year we will have all kinds of new tactics to embrace in our 2016 marketing plan. Below is a list of trends and tips to know about 2016 marketing before this year comes to an end.</p>
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