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Your CRM Should Be Treated Like Your Favorite Wine

a glass of wine sitting on top of a table

The first thing that might have crossed your mind is, “What is a CRM?” CRM stands for Customer Relationship Management and is vital for today’s sales and marketing. If your company doesn’t have one or you need to understand its purpose better, then check this out.  

10 Marketing Myths You Might Still Believe

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Marketing is ever-changing, but some marketing ideas still hang around long after they’re proven to be myths. In order to be successful with your marketing, it’s important to be able to distinguish fact from myth. It’s time to lay out 10 of the biggest marketing myths you still may believe!

The Guide to Marketing with Graphic Design – Part 3: Composition

the guide to marketing with graphic design part 3 composition

If you’ve already decided on what fonts and colors you’d like to use in a design, you’re halfway there when marketing with graphic design. Now, it’s time to put all these elements together into one cohesive design – otherwise known as composition. Composition is the manner in which a designer organizes elements in their designs. These elements include text, images, and graphics.

How to Use Instagram For Vacation Rentals

a person taking a photo with their cell phone

Instagram for any kind of business can be tricky. However, it is a great platform to grow engagement, increase awareness and drive traffic to your vacation rentals. First you need to understand Instagram’s algorithm. Yes, just like other social media platforms, Instagram has an algorithm that determines how posts rank.

How To Use Influencer Marketing To Drive Business

a person holding a pair of scissors over small wooden people

If you don’t already know, Influencer Marketing works. Promoting your service or product through a blogger, social media user or influential person who has a noteworthy following paired with substantial engagement is a great way to maximize exposure.

Tips for Creating the Most Clickable Calls to Action

a hand holding a mouse with the words how to design clickable calls to action

Calls-to-action are the secret recipe to driving prospects to your offer. That’s why it is so important to make sure your CTAs are effective at capturing visitors attention and influencing them to click. Here are a few ways you can ensure you are creating the most clickable calls-to-actions. Of course, not all CTAs are created equal, but this blog will uncover some tips that can hopefully entice visitors to click your next CTA.

Using A Great CRM For Marketing Success

a woman using a laptop computer with the words using a great crm for marketing success

Having a CRM is crucial for a successful sales effort. But what is CRM software? CRM stands for Customer Relationship Management. And in marketing and sales, it’s ALL about the relationship. Building and maintaining relationships with your customers is what keeps your business thriving and growing; a CRM software or platform is the product you use to build and maintain those customer relationships.

The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography

the guide to marketing with graphic design part 2 imagery & typograph

If a picture speaks 1,000 words, making sure those words speak to your audience the right way is one of the most important aspects of your marketing campaigns. On a similar note, the typefaces you choose to use for text in your designs must also accurately reflect your company and its brand. In marketing with graphic design, the goal is to have both your imagery and typography work together in your designs to create powerful messages!

Marketing Stats Every Business Should Know

someone holding up a sign that says it's all about relationships

As I get older, the year seems to fly by faster and faster. I can’t believe we are already in August and have to start thinking about what we can look forward to in the new year, but first let’s reflect on what we have seen in 2019 so far.