The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography
If a picture speaks 1,000 words, making sure those words speak to your audience the right way is one of the most important aspects of your marketing campaigns. On a similar note, the typefaces you choose to use for text in your designs must also accurately reflect your company and its brand. In marketing with graphic design, the goal is to have both your imagery and typography work together in your designs to create powerful messages!
Marketing Stats Every Business Should Know
As I get older, the year seems to fly by faster and faster. I can’t believe we are already in August and have to start thinking about what we can look forward to in the new year, but first let’s reflect on what we have seen in 2019 so far.
The Guide to Marketing with Graphic Design – Part One: Color
Creating compelling graphics is not only a handy skill to have, but it is also an integral part of your marketing plan and its success. People who consume poorly-designed, cluttered graphics are much more likely to turn away from your campaign, versus those who are engaged with clean, beautiful designs.
HubSpot Has Done It Again- More Free Tools
Many marketers like myself have not only heard of HubSpot but are probably using it right now. Yes, we use Hubspot every day and our clients do too.
Should I Hire a Marketing Agency?
Today’s marketing world is a whole lot different than it used to be. From the available talent to the tools and software provided, trying to market your business can be a bit overwhelming.
What Is PageRank? [And Do External Links Affect Your SEO?]
Search engines have unique ways of ranking business websites based on their relevancy. In order to determine a web site’s true value to web searchers, the PageRank algorithm is one method that is used.
Social Media 101: Instagram Stories and Highlights
We’ve learned about the basics of Instagram and how to set up an account and get started. However, there’s so much more to this highly-visual form of social media than just hashtags and news feed posts.
Successfully Negotiating Terms With Influencer Marketers
Influencer marketing campaigns are a great way to help your brand boost sales and awareness. Partnering with influencers has been shown to be a great way to market your brand on social media. Social influencers are people on social media that have large followings and a broad reach.
What is Google AMP? [And How It Relates to Your Business]
On your mobile device’s web browser, head to Google. Type in “news” and search. It brings up a revolving carousel of news articles. If you click on any one of these, you’ll notice the address in the web bar includes the word “amp”. What does this mean? And how does it relate to you from the business perspective?
Choosing a Marketing Firm: A Vendor or A Partner?
It’s common practice to outsource your marketing. Seeking marketing professionals is often a great idea. Outsourcing specific projects and tasks can allow businesses to tap into the resources that third-party marketers have access to. It’s usually more cost effective to hire third-party experts than it is to recruit, train, and develop a team from within. Every brand needs marketing, but not every business can afford to have an in-house marketing team.