The Psychology of Color in Marketing Strategy: A Palette for Success
In the world of marketing, every choice matters, and color is no exception. Colors are not just visually appealing; they hold a significant psychological influence over consumers. Understanding the psychology of color can be a powerful tool in creating an effective marketing strategy. In this blog, we’ll explore how color affects marketing strategy and dive […]
8 Ways to Boost Your Business Marketing for the Rest of 2020
There are 94 days left in 2020, which means there are 94 opportunities to try something new with your small business’s digital marketing strategy. We are strong promoters of Inbound Marketing and have plenty of resources to help you bring in leads with strong, relational content. 2020 has brought unique challenges for almost every industry and we have 10 small business marketing ideas to end this year on a positive note.
How to Use Instagram For Your Business: A Quick 3-Step Guide
One of the first things you see when you go to Instagram’s website is the following:
8 Things to Check Before Hitting Send on Your Marketing Email
Clicking “send” on that big marketing email can make you sweat a little. Once you hit that magic button, it’s off to the races. Your message is being delivered to hundreds or thousands of people. You hope that everything is right when they receive it – otherwise, you just wasted time, money, and their attention. Not to mention it’s embarrassing!
Why Inbound Marketing Is The Strategy to Reach Millennials
Millennials are those with birth years between 1981 and 1996. The generation covers a broad range that includes a lot of positive and negative stereotypes, so many may argue it should be split into different generations.
Marketing Your Business: A Checklist for Getting Started
Whether you’re a brand new start-up business or you’re a veteran business owner that just needs to revamp their marketing strategy, you’ve come to the right place.
Why and How to Use Memes in Your Marketing Strategy
Let’s start off by explaining what a meme is, in case you haven’t used the internet since dialing up on AOL 3.0. A meme, as defined by Merriam-Webster, is ” an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media”.
5 Tips for a Productive Home Office
Whether your job is temporarily relocated to your home, or you have a permanent work-from-home position, you will still want the best working atmosphere. While seasoned remote workers find themselves just as productive at the kitchen table for a day, the home base of the in-house office should be one that promotes your success and doesn’t hinder it.
Why Do People Read Blogs?
With the constantly developing marketing trends, Google’s incredibly dynamic algorithms, and the changes in how people seek information, you may wonder – do people still search for and read blogs?
Efficient Marketing: Combining All Your Tools in One Place
Marketing your business can be a daunting task. Knowing where to begin, how to compile your data, where to store it and how to get everything to work together fluidly – is enough to give anyone a headache.