Calls-to-action are the secret recipe to driving prospects to your offer. That’s why it is so important to make sure your CTAs are effective at capturing your visitor’s attention and influencing them to click on the actionable item. Here are a few ways you can ensure you are creating the most clickable calls-to-actions. Of course, not all CTAs are created equal, but this blog will uncover some tips that can hopefully entice visitors to click your next CTA.
No Obligation Statement
Remove any doubt the visitor might have in their mind. Making sure it is clear that there is no obligation on their end helps reduce any thought of risk. In other words, try statements such as “free trial”, “Request a free consultation” or even “receive your free issue today”. This type of language helps the consumer feel more confident in sharing their information with you. Nobody wants to feel that if they submit their information they will be hassled to buy now. Sometimes your future customer just needs some information to think about. Not all services or products are a quick sale.
Instruct Your Reader – What You Want Them To Do
The CTA is your final instruction to your reader. Make sure it is clear what you are asking them to do. Don’t be afraid to be straightforward and ask for a click! Because no matter how creative we try to be, it all boils down to this one simple request. CLICK ME!
Encourage a Prompt Response
Don’t give people the option to wait and overthink it. Command them that this requests their action immediately. An example would be “Don’t wait another minute”, or maybe you can create a sense of urgency by offering a discount to those who sign up early. There are many active words that help encourage a prompt response such as call, buy, register, subscribe or donate.
Find software that will track your CTAs and help you with colors and text so that you can dial in that perfect CTA that will hook your customers.
CTAs are a very important step to helping generate leads from your site. CTAs might be a trial-and-error situation for your team. It can take time to determine what kind of language, offer or location works best with your type of clientele. Use these tips above to start creating some clickable calls to action today!