Marketing News

No More Fat Fingers: The Importance of Responsive Web Design

Amanda Tatum Posted by Amanda Tatum on February 20, 2017

someone navigating a non-responsive website

How many of us have experienced the frustration of having to pinch and poke just to see what a website is all about? This is because their website is not responsive. You end up clicking on links you didn't want to click on, getting aggravated and leaving the website altogether.

As a business owner, you don’t want this to happen to you. If your website visitors cannot easily use your website, they will not be able to get value from it and leave. This means you aren’t getting any leads or making any sales via your website. So how do you end the woes of ‘fat fingers’? The answer to your problem is a responsive web design.

What is a Responsive Web Design?

Responsive web design is all about using responsive templates when designing your website. Using responsive templates will ensure that no matter what device your visitor is looking at your website on they will be able to see all the information clearly.

Why is it Important?

  • We Live in a Mobile World. According to Pew Research Center, nearly 95% of Americans own a cellphone of some kind. 77% of those cell phones are smartphones, which are used on a daily basis.
  • Clickable. No more fat fingers. Your links and CTAs will be designed to the appropriate clickable size. Therefore, no more frustrated users.
  • Value Added is Made Clear. As stated earlier, if your website is not responsive, your visitor will not be able to understand the full value of your website. With an increasingly mobile world this can pose a serious problem for your mobile website traffic. People will tune out the value of your site if it isn’t clear, organized, and easy to use.
  • SEO.  Yes, responsive website design will help with your SEO.  Using responsive design is a great way to improve the browsing and search experience for your mobile users. Using responsive templates will also help Google crawl your pages and retrieve your content, hence improving rankings.

Let’s face it, a responsive web design will affect your website and your business. In an increasingly mobile world it is important to cater to the needs of your customers on the devices they use. Therefore, you cannot reach them if your website is not responsive to those devices. We are here to help. Our team has experience improving websites just like yours, ensuring they are responsive on different mobile devices. Our goal is to help you create an eye-catching website that is user friendly. If you are ready for your website to be responsive, schedule your free consultation today to discuss the solutions that are right for you.

Topics: Website Design

Leave a Comment