Branding. Just a name and a logo. Right? Sounds easy enough, however, as with many things there is often more to add to the story. While a name and logo are important for branding your business there is often a lack of personal voice and personality within your brand.
So here are 4 ways to implement successful branding for your business to help you not be basic, but remarkable!
- Consistency is key: When branding your business it is important to be consistent with your brand name, logo, and colors. Once you pick the perfect, name, logo and the colors that go along with it, be consistent in using them across all media. Make sure fonts and colors remain the same wherever your logo or brand pops up. People will notice if the color is even just a little bit off, as well as fonts.
- What is your message?: What message do you want your brand to have? Without a specific message how will your potential customers know what your brand is or what it stands for? Use of taglines are helpful. Taglines give people a glimpse of what your business does and that adds to the message and the goals that your business has. It gives potential customers something to identify with. Also the strategy you implement will be directly affected by the message you want your brand to portray.
- Have Personality: There is no use in putting something out there if it doesn’t speak. Give your brand a voice as if they were a person. Brands without a voice often times come off as boring and flat and are typically passed over by by people. Boring is overlooked. So don’t be basic in your branding. To stand out you need to give your brand a big personality that won’t be missed by those you are targeting. Don’t be basic!
- Define yourself: Who are you? What do you do? How you are better than the other brands? Being able to successfully define your brand so that potential customers understand the benefits and features your brand offers will help them see how you are better than your competition. This can be tricky, but can make or break you in the long run. People want to use brands that clearly define benefits and deliver on the promises that are made.
I am sure you are thinking what more could you possibly need to know to successfully brand your business. However, when going through these tips you may realize that you need to throw some more paint on the picture before you have a finished strategy. While following these basic steps will point you in the right direction, following each of these can be complicated and time consuming. We are here to help. Schedule your free, no obligation consultation today to see how we can help your business incorporate successful branding.