Using Video To Help Your Vacation Rental Get More Bookings
Video is seen as a very important marketing tool for 2017 and the coming years. According to Martech , video will make up 82% of all consumer internet traffic by 2020. There is a shifting focus on making video more valuable as a marketing tool. We no longer care about the number of views unless the views will result in actual leads. So having millions of views isn’t the goal. The goal of video is to attract the right people and add value to them.
What is Dark Social Media?
Dark Social Media. Dark Social. Dark Traffic. Whatever you choose to call it, the common word remains. Dark. To be in the dark about something means you don’t have all the information, so you are unable to really figure out what is going on. For marketers it is almost an innate need to measure and track everything. Metrics, metrics, metrics. If you can’t track it it how do know it’s working? How can you improve? So it’s understandable that you are a bit wary of things you can’t measure or control. Dark social media, however, isn’t quite as scary as it sounds.
Social Selling: Drive Sales By Building Trust
Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers that keep you in mind; so when they are ready to buy they will think of you.
What The Hashtag!
Love it or hate it, Social Media is here to stay. Speaking with various restaurateurs I often hear, “I don’t need to be on Twitter. I don’t tweet.” Just because you don’t enjoy the twittersphere, doesn’t mean your guests don’t either.
4 Tips for Creating an Authentic Social Media Presence
Authentic. It seems like such an overused word. However, it is relevant in the arena of social media. It can make the difference from being stagnant on social media to making connections with an interested audience.
What It Takes to Go Viral
Going viral. That’s only for famous people right? Yes, the existence of the term ‘going viral’ is typically reserved for the famous and the lucky. This is still true for those who get thousands to millions of views and likes. But don’t fret, going viral means more than just being lucky. Though there is still no magic formula to create viral posts on a whim, there is a way to consistently create engaging and interactive posts that will attract the audience you want. Therefore, think of it as going viral within the specific audience you want to reach.
Move Over Millennials. Welcome Generation C
Millennials aren’t the only people interacting and embracing new technologies or engaging on social media. So why do we act like they are? Move over millennials. Generation C is the new target. As their numbers are still unclear, their growth is obvious. Therefore, how we interact with them will be important.
Who Are They?
Generation C can be referred to as the connected consumer. However, it depends on who you talk to. Generation C is anyone who integrates technology into their daily routine, regardless of age. It’s all about how people use and interact with technology. It can be anything from them being active on social media, to living on their smartphones, to the use of smart appliances. It’s all about the mindset of embracing these technologies as a part of their everyday lives.
With high speed internet and smart devices, Gen C is everywhere. Any generation can be apart of it. Many millennials, Gen Xers, Gen Yers, and even Baby Boomers are part of this generation. Think of it as those who are constantly engaging with digital media.
Why This is Important for You and How to Reach Them.
Generation C lives on digital media. If you thought millennials were hard to reach, Gen C is even harder. Because they live online they are bombarded with tons of messages. If it doesn’t catch their attention then they won’t interact or engage with it. Your goal has to be to catch their attention. Therefore, content has to be visually appealing, useful, and highly entertaining. So creating content that is extremely appealing, adds value, all while being entertaining – this will be your next challenge.
Traditional approaches just don’t cut it. Generation C uses their smart devices to engage and participate. They don’t merely passively consume media. For Gen C it is an active process. They want to be part of an experience. Therefore, being personal is important. Commenting and responding will be more important than ever.
At Captevrix we offer solutions that can benefit you and your business. Anything from solutions in social media, websites, inbound marketing, and even review management, we are sure to have a solution that is right for you. Schedule your free consultation today to learn more about how we can work together.
How Social Media is Changing SEO
SEO is important. It is so important in fact that 66% of marketers agree that it is their top priority. A recent Infographic from HubSpot tells how social media is changing SEO.
Here are the key points that will be important when considering SEO and social media.
5 Social Media Post Ideas for Your Vacation Rental
As a vacation rental manager you know how important social media is to the success of your vacation rental. You know the importance of being consistent and you know that scheduling your posts can help you. But what do you do when you sit down to schedule posts for the month and your mind just hits a blank?
10 Tips For Marketing Facebook Posts
Now that you have your new business Facebook page set up, it’s time to start making posts to let viewers know what you’re all about. Here are 10 tips to help you market your Facebook posts and engage with your audience.