How to Resonate with Millenials
How do you market to the young adults that contribute $1.3 trillion in annual spending? How about a handshake? That may seem far-fetched, but there are many ways you can achieve a personal connection on a virtual scale. Reach out to your target on a personal level, as if you’re greeting them in person. Millennials value personable experiences.
Why You Shouldnt Miss The Social Media Spending Train
The Christmas holidays are fast approaching and, if you’re like me, you must be very excited. Needless to say, the holiday season isn’t necessarily about Christmas carols, decorations, presents, parties and festive scents; it’s more about spending time with our loved ones. But for most businesses, the holidays mean so much more. After all, they provide the perfect opportunity to increase sales exponentially.
Do I Have To Have a Google Plus Page For My Hotel?
The answer is actually simple – YES, you have to have a Google Plus page for your hotel. Whether your hotel is a chain, franchise, or independent, your property has to play the Google game if you want to survive online.
What is Duplicate Content and Why’s it Bad?
With the extensiveness of the internet and all the information out there, we know that duplicate content is bound to exist. Therefore knowing exactly what it is and how to deal with it will help your business in the long run by helping search engines provide the most relevant results and help your links rank and your website get more qualified traffic.
5 Review Best Practices for Wedding Vendors
Online reviews are digital gold. Most bride-to-bes are millennial know-it-alls. If you’re not established online, chances are they will skip right over you. These clients put a lot of stock into the reviews of others. It’s the new and improved word-of-mouth marketing…so to speak. People pay attention to the experience others have had with your business, and that experience is a reflection of the quality of service you offer. In fact, a study by Harvard Business School’s Michael Luca, showed that a one-star increase review sites can lead to a 9% revenue increase.
Delighting Your Guests with Social Media
Social media, as we all know, has been an important marketing tool for your vacation rental property. If used in the right way it can help attract guests and keep guests engaged even after they have stayed at your vacation rental. When competing with other vacation rentals you have learned that it is essential to keep your guests happy and wanting to return. And not only do you want repeat guests, but you want guests to tell their friends what a great place your vacation rental is and get them to stay there too.
3 Ways to Become the Authority for your Resort Location
Building trust is key when becoming the authority for your resort location. Giving your guests valuable content, using language they understand, and getting them to take steps in the right direction to becoming the authority of your resort location. A great place to begin is to assess how easily your guests can find you and how you can make it even easier for them to find you. Here are three ways you can increase your chances of being found and becoming the authority of your resort location:
Facebook Pages App Has New Features
For those of us that rely heavily on the Facebook Pages App to manage multiple pages, the new features are a great addition. I personally manage 30+ accounts and depending on the time of year it can get pretty hectic, but I love it!
The Secret Guide To Multiple Facebook Locations
Multiple locations for Facebook pages has always been answered with different opinions from “You have to spend $20,000 per month to get access” to “It’s just not possible”.
5 Secrets To Managing Resort Social Media
Social media management is more than posting a picture of the beach or mountains to your company’s facebook page.