Self Promoting on Social Media: The Dos and Don’ts
Self-promoting on your social media platforms can be tricky. Many brands are torn between not wanting to alienate potential audiences through spammy interactions, but also knowing that they need to advertise and promote themselves in order to get followers and increase business.
Social Media Management Platforms: A Comparison Guide
You know the importance of social media marketing, but all of the different aspects to successfully running social media accounts for your brand can seem overwhelming – especially if you’re wearing more than one hat in your business.
How to Use Instagram for Business Marketing
Instagram is probably one of the trickiest social media platforms for businesses to master. However, it also happens to be one of the fastest growing platforms for marketers. Here are a few tips to help you master the art of the Insta post, so you can start gaining followers and conversions in no time.
Is Pinterest a Worthwhile Investment for Your Business?
With so many social media platforms at our fingertips, it can get confusing and complicated on which media venues are best for your business.
Spotting Influencer Fraud: Tackling a Solution
It’s not a secret that using influencer marketing is an effective marketing strategy. However, when looking for an influencer to partner with to promote your brand, you’ll need to make sure that the influencer is genuine.
How to Use Facebook Live to Your Benefit in 2018
It’s no secret that live video streaming is a popular way for people to connect on social media. Since its debut in 2016, Facebook Live has become a social media powerhouse that allows people and businesses to connect with their followers on a more immediate, personal level.
Utilizing Benchmarks to Set the Right Social Media Goals
The key to successful business practices and making sure that you’re actually succeeding is to have goals. And in order to achieve your goals, it’s important to make sure that you’re setting the right ones. But how do you know which goals to set for social media accounts and marketing?
Using Facebook Ads & Boosted Posts To Your Benefit
You may have seen Facebook’s recent algorithm change to reduce ads in user’s timelines. Don’t worry, though, because Facebook ads and boosted posts are still a valuable tool to use in order to promote your brand. If anything, the algorithm change means that your ads will be more targeted and might make your advertising dollars stretch farther.
The Great Debate: Do Hashtags Have a Place on Facebook?
Understanding and using hashtags are an important part of any business or cause’s social media presence. They can be a great tool to use to help boost awareness of your brand and connect with potential clients. They can also be used as an entry point to join ongoing conversations.
How to Use Social Media to Drive up Your Website Traffic
There are plenty of reasons to use social media for your business. It helps you connect with your audience, gain followers, increase brand awareness, increase sales, and more. Perhaps one of the biggest reasons to use social media is to send people back to your website. The more people see your website, the more potential you have to increase sales and turn fans into customers.