Transforming Marketing: The AI Revolution
In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a game-changer across various industries. One area where its impact is particularly profound is marketing. AI’s ability to analyze vast amounts of data, uncover insights, and automate processes has transformed the way businesses approach their marketing strategies. From customer insights to personalized campaigns, […]
What Is SMS Marketing
In today’s fast-paced digital landscape, marketers are constantly seeking innovative ways to engage with their audience and drive business growth. Among the plethora of marketing strategies available, SMS marketing has emerged as a powerful tool for businesses to connect with their customers directly on their mobile devices. In this blog, we will explore what SMS […]
Digital Marketing Tools That We Love
Nowadays, most marketers and small business owners use various software solutions to manage marketing processes and streamline workflows. While all these solutions can help them achieve different goals, choosing a comprehensive yet suitable system for each business is now more important than ever. That’s because, when it comes to marketing software, not all solutions are created equal.
What Photos Can Do For Your Vacation Rental
I attend a few conferences a year specific to the hospitality industry. While attending these conferences I get the opportunity to meet folks with businesses catering to the same audience we work with. So, of course I look to see if they are a fit. Among these vendors are photographers, which I will cover today and what you need to know about:
New Travel Trends That Will Change the Way We Travel in 2017
As a vacation rental manager, you want to know how people travel. How they travel will affect how you reach them and convince them to stay at your vacation rental. See how these trends can be used to your advantage in your efforts to reach more people.
Using Video To Help Your Vacation Rental Get More Bookings
Video is seen as a very important marketing tool for 2017 and the coming years. According to Martech , video will make up 82% of all consumer internet traffic by 2020. There is a shifting focus on making video more valuable as a marketing tool. We no longer care about the number of views unless the views will result in actual leads. So having millions of views isn’t the goal. The goal of video is to attract the right people and add value to them.
Florida Restaurateurs and Hoteliers Learn From Some of the Best – FRLA
As a new member of Florida Restaurant and Lodging Association (FRLA), I was pretty excited to attend their recent Independent Operators Workshop. You might be wondering, “Why would a marketing, public relations geek get excited to attend such a workshop?” The main reason is simple – a workshop of any kind is like a box […]
Are You Relying On Booking Sites For All Your Reservations?
Are you relying on booking sites for all your reservations?
Recently I have had the chance to speak with several general managers of vacation rentals and hotels to find out how they are going about getting those “heads in beds.” I was shocked to hear that a whopping 25% of them relied on their website and booking sites alone for reservations! When asked if their goal was met, the answer was “NO” across the board. That, didn’t shock me.
10 Reasons Law Firms Should Adopt Inbound Marketing
Inbound marketing also referred to as digital marketing can take your law firm to the next level.