Nowadays, most marketers and small business owners use various software solutions to manage marketing processes and streamline workflows. While all these solutions can help them achieve different goals, choosing a comprehensive yet suitable system for each business is now more important than ever. That’s because, when it comes to marketing software, not all solutions are created equal. Just because some tools include similar features, it doesn’t mean they’re equally effective. And even though these types of systems are becoming more and more accessible, it doesn’t mean that you should try out dozens of them to find one that truly fits your marketing needs.
In fact, there is a much better way to get the exact marketing tools you need WITHOUT wasting time and money. Let’s go through some key areas you should consider to simplify the entire process.
Marketing Automation: What It Is and How It Works
As you may know already, there’s a lot of buzz around marketing automation right now, with 76% of companies using automation for managing different areas of their marketing. However, only a few of them are making extensive use of automated marketing software. The reason why many marketers and business owners are still reticent is that they simply don’t know exactly how a fully automated system could help them achieve their marketing goals.
The most important role of complete marketing automation is to help businesses get the widest reach possible while using minimal resources. In a nutshell, full marketing automation means automating all or most of your marketing processes, including email campaigns, social media updates, web hosting, website management, messaging, analytics, and the list can go on. Furthermore, marketing automation can significantly improve every single area of your business, ranging from lead management to customer journey, online presence, brand reputation, process efficiency, and even ROI.
While complete marketing automation can be easily achieved with the help of an all-in-one marketing platform, one “drawback” is that you still need to set your goals and define the actionable steps and methods to reach them—which, we must admit, is not an easy thing to do. But once you’ve done that and set up the system accordingly, you’re done. The system will automatically complete all the tasks for you, sending you updates and notifications based on preset preferences. The only thing left for you to do is monitor the system, enter new information when required, and adjust the settings whenever necessary.
Social Media: “If You Don’t Exist on Social Media, You Don’t Exist!”
With the recent advent of social media, this saying is more true today than ever. Having a social media presence for your business is an absolute must to engage your audience and build trust. However, managing all of your content production and scheduling needs without a comprehensive social media marketing tool is almost impossible, given the variety of social media platforms available today.
While many marketing solutions make social media management fun and easy, there’s a way to simplify things even more. First, an all-in-one marketing platform offers a single login for all your social media accounts. This way, you can draft, get approved, schedule, and monitor social media posts simultaneously on all the channels you use. Second, the system allows you to create unique posts and customize them to fit specific groups of leads or customers. With this functionality, creating a scalable, streamlined, and sustainable social media posting strategy at an economical rate for you and your clients has never been easier! Third, the system provides competitive analytics and strategic ROI insights that enable you to analyze your content performance and audience engagement on each of the social media platforms you use.
Data Analytics: The Most Important Part of Any Marketing Strategy
The only way a company can gain actionable insights is by gathering and analyzing data from various sources. As a standard, all-in-one marketing platforms provide a variety of analytics and reporting features, which deliver information in easy-to-digest formats. Here are some of the reports you may get when using an all-in-one marketing solution:
· Facebook Ads reports, which provide valuable information on impressions, clicks, conversions, average cost per click, spend (cost per conversion), campaign status, and revenue;
· Attribution reports, which give a snapshot of where your leads are coming from;
· Source reports, which reveal how many contacts you received from each channel, where your leads clicked from, and the opportunities gained;
· Conversion reports, which detail the performance of your marketing campaigns by indicating total contacts, leads closed, revenue generated, and other important information;
· Appointment reports, which display the number of calls confirmed and booked, while also giving information about each user’s source, channel, and outcomes (calls that resulted in shows, no-shows, or cancellations);
· Call reports, which indicate the number of total calls, divided into calls answered or missed along with their sources.
Location- and Keyword-Specific Search Results For Your Digital Marketing Strategy
If you’re trying to market your products or services in multiple countries and languages, having a solution specifically designed to find potential customers in new markets is what you need to achieve your goal. An all-in-one marketing platform can help you find potential customers by suggesting new search parameters according to the locations and keywords you specify. The platform also indicates gaps in your marketing strategy and provides recommendations for improvement, so you can target potential customers more efficiently. This will efficiently streamline your lead generation process, saving you a lot of time and resources.
As your company grows, its marketing strategy could become so complex that it may be impossible for you to manage everything manually. An all-in-one marketing system can scale up with your company, regardless of how fast or how much it grows. Not to mention that marketing automation can help absolutely any business achieve its goals, irrespective of the industry.
When it comes to choosing the right all-in-one marketing platform, you can find different systems that offer a variety of service options. We tried many of them, but our favorite remains a comprehensive solution that we’ve recently added as a service that we provide: Blitz Software Solutions. What we love most about this system isn’t necessarily that it covers all areas of marketing and provides endless automation possibilities, but also that’s so easy to just plug and play at a price EVERYONE can afford!