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Captevrix

Digital Marketing

AI Marketing

Transforming Marketing: The AI Revolution

In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) has emerged as a game-changer across various industries. One area where its impact is particularly profound is marketing. AI’s ability to analyze vast amounts of data, uncover insights, and automate processes has transformed the way businesses approach their marketing strategies. From customer insights to personalized campaigns, […]
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What is SMS marketing

What Is SMS Marketing

In today’s fast-paced digital landscape, marketers are constantly seeking innovative ways to engage with their audience and drive business growth. Among the plethora of marketing strategies available, SMS marketing has emerged as a powerful tool for businesses to connect with their customers directly on their mobile devices. In this blog, we will explore what SMS […]
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Digital Marketing Tools That We Love

Nowadays, most marketers and small business owners use various software solutions to manage marketing processes and streamline workflows. While all these solutions can help them achieve different goals, choosing a comprehensive yet suitable system for each business is now more important than ever. That’s because, when it comes to marketing software, not all solutions are created equal.
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Using Video To Help Your Vacation Rental Get More Bookings

Video is seen as a very important marketing tool for 2017 and the coming years. According to Martech , video will make up 82% of all consumer internet traffic by 2020. There is a shifting focus on making video more valuable as a marketing tool. We no longer care about the number of views unless the views will result in actual leads. So having millions of views isn’t the goal. The goal of video is to attract the right people and add value to them.
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Are You Relying On Booking Sites For All Your Reservations?

<p><span style="font-weight: 400;"><img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/are_you_relying_on.png" alt="city skyline" width="560" height="315" style="width: 560px; display: block; margin: 0px auto;"><br></p> <p><span style="font-weight: 400;">Are you relying on booking sites for all your reservations?</p> <p><span style="font-weight: 400;">Recently I have had the chance to speak with several general managers of vacation rentals and hotels to find out how they are going about getting those “heads in beds.” I was shocked to hear that a whopping 25% of them relied on their website and booking sites <span style="text-decoration: underline;"><i><span style="font-weight: 400;">alone</i><span style="font-weight: 400;"> for reservations! When asked if their goal was met, the answer was “NO” across the board. That, <span style="text-decoration: underline;"><i><span style="font-weight: 400;">didn’t</i><i><span style="font-weight: 400;"> </i><span style="font-weight: 400;">shock me.</p>
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