Social Media: Use It or Lose It?
Social media has altered the way we communicate in our professional and personal lives. The greatest impact is the fundamental change in travel marketing. Consumers actively use social media to research travel destinations, read reviews, and communicate with and about prospective destinations. They’re able to bargain for better pricing packages, as well as improved travel accommodations.
What Does Inbound Marketing Mean to the Hotel and Vacation Rental Industry?
Inbound marketing has become a necessity in most business’ advertising. The internet has taken over a large facet of our lives which has put the sales power into the buyer’s hands. They aren’t a sitting duck waiting to be approached any longer. Buyers today can get online, research their product, read reviews and blogs, search until they find a lower price, and book their dream vacation within mere minutes.
How To Make Your Vacation Rental a Success
The internet has changed the way the vacation rental industry operates. It’s become an extremely competitive business with homeowners taking control and responsibility for their rentals. With websites like VRBO and Home Away , vacation home rentals are beating out hotel bookings by offering more privacy, larger accommodations, full-sized kitchens, and a more personalized feel for vacationing families.
2017 Marketing Trends To Watch
Looking back on 2016, I think we can all agree that it brought major changes to the marketing world. But the changes won’t end when we enter into 2017, we can expect marketing trends to continue to evolve. Let’s take a look at some of the trends we can look forward to in 2017.
Do You Know What A Yelfie Is?
If you go somewhere and don’t post it on social media, did you actually go there? If you ask the people at Yelp, the answer is no. That’s why they’ve added a new feature that will have your followers experiencing even more FOMO (fear of missing out) than before. Yelpers can now add a “Yelfie” to their Yelp review.
10 Tips For Marketing Facebook Posts
Now that you have your new business Facebook page set up, it’s time to start making posts to let viewers know what you’re all about. Here are 10 tips to help you market your Facebook posts and engage with your audience.
Setting Up Your Facebook As A Marketing Tool
The practice of promoting your resort has quickly shifted online, and this transition can be difficult to keep up with if you’re a Resort Manager without any previous marketing experience. Other than having a website for your resort, the next easiest way to increase awareness is through Facebook. But what information should you include?