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Bianca Strader

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Is Your Business Ready For Snapchat?

Oh snap! If you haven't already started to think about new platforms to reach your audience in creative ways, then it’s time to ride the wave and get ahead while you still can. Is your business currently taking advantage of Snapchat’s ability to build brand awareness for marketers, businesses and brands? If not, this blog will certainly help you get your feet wet and start brainstorming creative ways to build your brand on this powerful social media platform where followers are ‘friends.’
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How to Use Instagram For Vacation Rentals

Instagram for any kind of business can be tricky. However, it is a great platform to grow engagement, increase awareness and drive traffic to your vacation rentals. First you need to understand Instagram’s algorithm. Yes, just like other social media platforms, Instagram has an algorithm that determines how posts rank.
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Have You Heard of IGTV?

Instagram is taking the center stage and setting itself aside from social media platforms - all at the same time. Since Instagram launched in 2010, Instagram has al ways been the place to connect with the people who inspire, educate and entertain you every day. Instagram has not only flourished, but has grown into being a leading competitor to all other social media platforms with an astonishing community of one billion users. So, what is this new app and feature creating a stir in the social media world? Instagram has blessed us with Instagram T.V.
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Tips for Creating the Most Clickable Calls to Action

Calls-to-action are the secret recipe to driving prospects to your offer. That’s why it is so important to make sure your CTAs are effective at capturing visitors attention and influencing them to click. Here are a few ways you can ensure you are creating the most clickable calls-to-actions. Of course, not all CTAs are created equal, but this blog will uncover some tips that can hopefully entice visitors to click your next CTA.
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Facebook Cover Photo Dos And Don’ts

Have you thought about your cover photo recently? If your answer is no, you probably should read this article and take a few pointers on the cover photo dos and don'ts on your social media pages. It’s one of the first thing users see when visiting your page, make sure you are using it to its full potential.
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Love It or Hate It, You Still Need Social Media

Having a social media presence without a social media strategy is as counterproductive as playing a soccer game without a goalie. Trying to build your brand on social media without a strategy will be fruitless. Every business needs to leverage social media in the most effective way possible.
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5 Tips on Creating a Social Media Plan

As I’m sure you’ve heard, social media is a great tool to use in every stage of your marketing efforts. It is useful to attract your buyer persona in each of the different stages they may be within the buyer’s journey. Whether they are visitors to your website, leads, or newly converted customers, social media can promote your message.
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3 Must-Do’s For Instagram

It’s a go-to social media platform for so many creative businesses, entrepreneurs, photographers and everyday people. Let’s harness Instagram’s powerful ability to boost your brand, social media performance and visibility. As with all social media marketing Instagram has a set of its own strategies, so here is a basic outline of 3 absolute must-do’s for Instagram to supercharge your business.
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