10 Marketing Myths You Might Still Believe
Marketing is ever-changing, but some marketing ideas still hang around long after they’re proven to be myths. In order to be successful with your marketing, it’s important to be able to distinguish fact from myth. It’s time to lay out 10 of the biggest marketing myths you still may believe!
The Guide to Marketing with Graphic Design – Part 3: Composition
If you’ve already decided on what fonts and colors you’d like to use in a design, you’re halfway there when marketing with graphic design. Now, it’s time to put all these elements together into one cohesive design – otherwise known as composition. Composition is the manner in which a designer organizes elements in their designs. These elements include text, images, and graphics.
Using A Great CRM For Marketing Success
Having a CRM is crucial for a successful sales effort. But what is CRM software? CRM stands for Customer Relationship Management. And in marketing and sales, it’s ALL about the relationship. Building and maintaining relationships with your customers is what keeps your business thriving and growing; a CRM software or platform is the product you use to build and maintain those customer relationships.
The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography
If a picture speaks 1,000 words, making sure those words speak to your audience the right way is one of the most important aspects of your marketing campaigns. On a similar note, the typefaces you choose to use for text in your designs must also accurately reflect your company and its brand. In marketing with graphic design, the goal is to have both your imagery and typography work together in your designs to create powerful messages!
The Guide to Marketing with Graphic Design – Part One: Color
Creating compelling graphics is not only a handy skill to have, but it is also an integral part of your marketing plan and its success. People who consume poorly-designed, cluttered graphics are much more likely to turn away from your campaign, versus those who are engaged with clean, beautiful designs.
Creating Content [Where Do I Begin?]
Inbound marketing focuses on utilizing content to bring customers to you: Demand generation. But how do you write content? Whether you’re writing content for your own company or putting together blogs on the side for a supplemental income, one of the greatest obstacles writers in today’s marketplace face is overcoming the boredom of writing copy when you feel like you don’t know what to write about or how to make it interesting.
Recipe for an Infographic
Infographics are a great tool to utilize for content marketing for your demand generation. There’s many advantages to using them so if you haven’t made one yet, it’s about time to start!
Social Media Management Platforms: A Comparison Guide
You know the importance of social media marketing, but all of the different aspects to successfully running social media accounts for your brand can seem overwhelming – especially if you’re wearing more than one hat in your business.
How Video Marketing Can Set Your Tech Company Apart
Some tech companies, like SaaS companies, have the unique challenge of marketing products that are not tangible. You’re selling people on an idea and a piece of technology that they can use and your job as a marketer is to make the connection between your audience’s need and how your product can fulfill that need.
Utilizing Benchmarks to Set the Right Social Media Goals
The key to successful business practices and making sure that you’re actually succeeding is to have goals. And in order to achieve your goals, it’s important to make sure that you’re setting the right ones. But how do you know which goals to set for social media accounts and marketing?