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Amy Raymond

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Using A Great CRM For Marketing Success

Having a CRM is crucial for a successful sales effort. But what is CRM software? CRM stands for Customer Relationship Management. And in marketing and sales, it’s ALL about the relationship. Building and maintaining relationships with your customers is what keeps your business thriving and growing; a CRM software or platform is the product you […]
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Creating Content [Where Do I Begin?]

  Inbound marketing focuses on utilizing content to bring customers to you: Demand generation. But how do you write content? Whether you’re writing content for your own company or putting together blogs on the side for a supplemental income, one of the greatest obstacles writers in today’s marketplace face is overcoming the boredom of writing copy when […]
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Utilizing Benchmarks to Set the Right Social Media Goals

The key to successful business practices and making sure that you’re actually succeeding is to have goals. And in order to achieve your goals, it’s important to make sure that you’re setting the right ones. But how do you know which goals to set for social media accounts and marketing? Setting goals and benchmarks for […]
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