Amy Raymond, Author at Captevrix

October 24, 2019
Content Marketing, Inbound Marketing, Marketing

10 Marketing Myths You Might Still Believe

Marketing is ever-changing, but some marketing ideas still hang around long after they’re proven to be myths. In order to be successful with your marketing, it’s important to be able to distinguish fact from myth. It’s time to lay out 10 of the biggest marketing myths you still may believe!

September 30, 2019
Branding, Graphic Design

The Guide to Marketing with Graphic Design – Part 3: Composition

If you’ve already decided on what fonts and colors you’d like to use in a design, you’re halfway there when marketing with graphic design. Now, it’s time to put all these elements together into one cohesive design – otherwise known as composition. Composition is the manner in which a designer organizes elements in their designs. […]

September 18, 2019
CRM, Marketing

Using A Great CRM For Marketing Success

Having a CRM is crucial for a successful sales effort. But what is CRM software? CRM stands for Customer Relationship Management. And in marketing and sales, it’s ALL about the relationship. Building and maintaining relationships with your customers is what keeps your business thriving and growing; a CRM software or platform is the product you […]

September 5, 2019
Branding, Graphic Design, Marketing

The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography

If a picture speaks 1,000 words, making sure those words speak to your audience the right way is one of the most important aspects of your marketing campaigns. On a similar note, the typefaces you choose to use for text in your designs must also accurately reflect your company and its brand. In marketing with […]

August 13, 2019
Branding, Graphic Design, Marketing

The Guide to Marketing with Graphic Design – Part One: Color

Creating compelling graphics is not only a handy skill to have, but it is also an integral part of your marketing plan and its success. People who consume poorly-designed, cluttered graphics are much more likely to turn away from your campaign, versus those who are engaged with clean, beautiful designs. Here in Part One: Color, […]

May 13, 2019
Content Marketing, Marketing

Creating Content [Where Do I Begin?]

Inbound marketing focuses on utilizing content to bring customers to you: Demand generation. But how do you write content? Whether you’re writing content for your own company or putting together blogs on the side for a supplemental income, one of the greatest obstacles writers in today’s marketplace face is overcoming the boredom of writing copy when […]

May 9, 2019
Inbound Marketing

Recipe for an Infographic

Infographics are a great tool to utilize for content marketing for your demand generation. There’s many advantages to using them so if you haven’t made one yet, it’s about time to start!

Amy Raymond

10 Marketing Myths You Might Still Believe

The Guide to Marketing with Graphic Design – Part 3: Composition

Using A Great CRM For Marketing Success

The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography

The Guide to Marketing with Graphic Design – Part One: Color

Creating Content [Where Do I Begin?]

Recipe for an Infographic

SendSpark: Revolutionizing Video Communication and Outshining Competitors

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Facebook Statistics: Understanding the Numbers Behind the Social Media Giant

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