Inbound marketing focuses on utilizing content to bring customers to you: Demand generation. But how do you write content? Whether you’re writing content for your own company or putting together blogs on the side for a supplemental income, one of the greatest obstacles writers in today’s marketplace face is overcoming the boredom of writing copy when you feel like you don’t know what to write about or how to make it interesting.
Today, our team has thrown together four quick tips to help you break through the writers’ block that writing content can present.
Get Back To Basics
Our first tip is that you approach your topic with the backbone of basic journalism skills – answer the fundamental questions of who, what, where, when, why, and how.
Even if you are tasked with churning out content about something as necessary as a teaspoon, approaching your subject from the angle of these basic questions can help you provide valuable content to readers without driving yourself crazy.
Another journalism school lesson you can rely on for coming up with engaging content on any topic is the notion of crafting “human interest” stories. Hard news journalists are trained to differentiate between what’s newsworthy and what’s appealing to readers because it’s just plain interesting.
Now, I know, not everything about your business or the company you’re writing for is incredibly exciting – but if the teaspoon didn’t have value to people, we would’ve stopped using it long ago. So take a step or two back and consider what it is that’s interesting to people about your topic.
This may be hard at first, but break it down. Is there a neat history behind it? How does it help people? Who or what is connected to it? Being informed is the best way to circumvent the tediousness of any writing task.
Speak With Authority
Perhaps the easiest approach to take when trying to enliven even dull concepts is to find your own niche of expertise within the subject matter. Even if you can’t think of a place to start when you create content, it makes a unique platform within the content from which you can speak with authority.
Adding your unique voice to the material as you go adds import to your content, so be up front with the fact that you never imagined yourself running the Weekly Spoon Update and charm your readers into giving you their time and attention.
Possibly the most important remaining tip we can offer you in your quest to make your topics sizzle is that you provide consistent content for your readership. Set a goal of coming up with a new piece weekly, monthly, daily, or whatever works for your scheduling.
Use analytics and information you have about your audience to pick your time. Depending on the industry this may mean you need to write more often. It may even dictate your tone, blog length, and many other factors.
But once you’ve established that interval for your updates, stick to it. And, in doing so, provide consistent insight, thought, advice, and voice for your pieces. Readers are more prone to engage with content providers they can depend on, and you’ll be more able to supply decent work if you operate with consistency in mind.
And there you have it – create content using these four simple strategies, and you are sure to overcome the obstacles of wondering what to write!