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email marketing

Email Marketing Campaigns

Unlocking the Power of Magnetic Email Campaigns: Strategies for Engaging Audiences

In the ever-evolving landscape of digital marketing, one thing remains constant: the effectiveness of email campaigns. However, not all emails are created equal. Some effortlessly capture recipients’ attention, while others sink into the abyss of unread messages. The secret lies in crafting magnetic email campaigns that not only stand out but also engage and resonate […]
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Evergreen Tips for Email Marketing

If you read a lot of my posts, you can tell that I love to tell you how to do things or talk about some hot topics. Recently we helped promote a local event called Sip and Savor Jax. We have had the chance to talk to a lot of restaurant owners as well as some general managers of local hotels. Why am I telling you this? Because they are what sparked this post. They all had a common question, “What are some of our best practices for email marketing?”
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Why you should be using Responsive Emails

<p><span style="font-weight: 400;"><img src="" alt="Woman looking at phone" width="460" height="299" style="width: 460px; display: block; margin: 0px auto;"><br></p> <p><span style="font-weight: 400;">To begin, I just wanted to let you know that email isn’t a dead form of communication. As a matter of fact it has become more popular as people now continually get emails straight to their smart phones, tablets, and laptops with ease, no matter where they are or what they are doing.</p>
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Don’t Worry if your Email isn’t Opened Every Time

<p><span style="font-weight: 400;"><img src="" alt="Dont_Worry_if_your_Email_isnt_Opened_Every_Time.jpg" width="500" height="337" style="display: block; margin-left: auto; margin-right: auto;"></p> <p><span style="font-weight: 400;">As a property manager I’m sure you are crazy busy. So when you send an email you want to see that people are opening it. However, worrying about the open rate won’t help you improve your resort email campaigns.</p> <p><span style="font-weight: 400;">Open rate should be the least of your worries when you know you are sending the right email to the right people at the right time. If you are doing this then not only will your open rate improve but also your click rate, which is an important metric for measuring engagement.  So what should you worry about when using <strong>email marketing for your vacation rental property</strong><span style="font-weight: 400;">? You should concern yourself on sending the right email and the rest will follow.</p>
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5 Reasons a Marketing Plan for Your Drone Company is Essential

<p><span style="font-weight: 400;"><img src="" alt="drone marketing plan" title="drone marketing plan" width="320" style="width: 320px; float: left; margin: 0px 10px 0px 0px;" data-constrained="true">While a business marketing plan for your UAV/ drone company cannot guarantee success, it can make the difference between success and failure. Basically, a well-researched marketing plan can help turn your drone business into a “purple cow,” according to Seth Godin, a famous American entrepreneur, marketer, author, and public speaker.</p> <p></p>
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How LinkedIn Works Best With Trade Shows

<p>How many times have you signed up for a trade show in hopes of collecting hundreds or thousands of emails? Probably 100% of the time. Unfortunately most trade shows don't release emails, but they do release names of participants and their titles.</p>
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