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Twitter: A Sprint, Not a Marathon

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Imagine a place online where you could post the latest news your company has to share and answer any and all questions your customers may have.

Our Favorite Social Media Channels, Ranked

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By Merriam-Webster definition, social media channels are “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)” That being said, how many social media sites do you think there are? 5? 10? 20? I’ll give you a minute to think on it. Because the answer may surprise you. 

Top 5 Social Media Best Practices for 2020

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If there is one thing any marketer knows, it’s that change is inevitable. The best practices change by the day, and what works one minute may be frowned upon the next. Keeping up with trends, and what you should concentrate on when developing your social media strategy is of utmost importance

Facebook Promotions and Contests: 5 Rules for 2020

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Facebook promotions and contests are something that have been done for years as a complement to marketing strategy. They’re simple, free, and a great way to reach your audience quickly. Not only are they easy to do, but they can also often help to increase your engagement and gain followers you didn’t have before.

What’s New With Instagram

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The title can be a little misleading, as this is basically what is new with Instagram for me, and possibly most of our readers. See, I don’t manage Instagram full-time, we have someone that does that. But who better to write a blog about Instagram than someone that has just as many questions about the platform as you do. 

Social Media Marketing in 2020: Facebook

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With the ever-changing algorithms across social media platforms, especially Facebook, the constant updates to how your content is viewed and interacted with have caused marketing to require true full-time strategizing. No longer can you post here and there and hope your business gets noticed because you posted a coupon for 10% off. Afterall; what good is a coupon if nobody is seeing it?

Facebook Is Changing Up Marketing Measurements

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It’s the end of 2019 and like it or not, social media isn’t going anywhere as Facebook has proven year over year. If you are in marketing, public relations or any form of sales or communications role, you have to face it that you need to know how all this social media stuff works.

How to Use Instagram For Vacation Rentals

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Instagram for any kind of business can be tricky. However, it is a great platform to grow engagement, increase awareness and drive traffic to your vacation rentals. First you need to understand Instagram’s algorithm. Yes, just like other social media platforms, Instagram has an algorithm that determines how posts rank.

Social Media Advertising – Holiday Boosting Engagement

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Half of all holiday shoppers will be influenced in some way by social media activities this year, according to a survey on holiday shopping from MarketLive. This means that social media will be particularly important for businesses this season.