The very first step in creating and executing growth marketing is planning. This is referred to as the GamePlan. Creating this plan before execution ensures goals are set and an effective plan is put in motion to reach those goals moving forward.
Once a GamePlan is created, we need to really dig and create fictional characters that are representative of a buyer of your product or services. These fictional people are referred to as Buyer Personas. We use these personas ensuring your GamePlan is targeting the right customers.
The goal of growth marketing is not to attract thousands of visitors but to attract the RIGHT visitors to your website and providing valuable quality content to build the trust in your company and brand. Typically, this process is defined in three stages.
- Awareness Stage: Leads have become aware of your product through effective content generation and social media interactions.
- Consideration Stage: Leads are aware that your product or service could fulfill their need and are trying to determine if you are the best fit for them.
- Decision Stage: Leads are ready to make a purchase.
Each of these stages require unique types of content based around what questions your buyer personas are asking.