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Unlocking the Power of Magnetic Email Campaigns: Strategies for Engaging Audiences

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In the ever-evolving landscape of digital marketing, one thing remains constant: the effectiveness of email campaigns. However, not all emails are created equal. Some effortlessly capture recipients’ attention, while others sink into the abyss of unread messages. The secret lies in crafting magnetic email campaigns that not only stand out but also engage and resonate […]

8 Things to Check Before Hitting Send on Your Marketing Email

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Clicking “send” on that big marketing email can make you sweat a little. Once you hit that magic button, it’s off to the races. Your message is being delivered to hundreds or thousands of people. You hope that everything is right when they receive it – otherwise, you just wasted time, money, and their attention. Not to mention it’s embarrassing!

The Best Times to Send Your Marketing Emails [Research-Backed]

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You may think the most important aspect of your email marketing campaign is the content of your emails. While content is the substance of each email, it’s practically useless if it does not reach your audience when they are willing or available to receive it. 

E-mail Marketing 101 [And How It Can Help Your Business]

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E-mail marketing continues to be an integral part of marketing strategy, especially when utilizing methods of demand generation. The reason it holds its strength is its personal approach – by delivering relevant content into your customer’s world, you invite them into yours. 

How to Create a Successful Email Automation Campaign

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Think about how many emails show up in your inbox each day. If you’re like me, most of your emails go unopened. Emails I open are relevant to me and are aligned with my current interests. Email automation campaigns allow you to personalize your communication to enhance your connection with your subscribers.

Evergreen Tips for Email Marketing

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If you read a lot of my posts, you can tell that I love to tell you how to do things or talk about some hot topics. Recently we helped promote a local event called Sip and Savor Jax. We have had the chance to talk to a lot of restaurant owners as well as some general managers of local hotels. Why am I telling you this? Because they are what sparked this post. They all had a common question, “What are some of our best practices for email marketing?”