Hotel Websites – Is Yours Working?
Whether you are a large hotel or a small boutique, your website is an important part of your business and it serves many purposes. It is your frontline salesman. It’s your brand. It’s how your customers find you and get to know you. This is not what’s happening if it doesn’t work for today’s online world.
Florida Restaurateurs and Hoteliers Learn From Some of the Best – FRLA
As a new member of Florida Restaurant and Lodging Association (FRLA), I was pretty excited to attend their recent Independent Operators Workshop. You might be wondering, “Why would a marketing, public relations geek get excited to attend such a workshop?” The main reason is simple – a workshop of any kind is like a box […]
How We Determine Service Is How We Manage Reviews
Based on recent data, 90 percent of consumers read online reviews before making a purchase. More than 80 percent of these people trust customer testimonials as much as personal recommendations from relatives, friends and colleagues. This means that a person is more likely to purchase a product or service that has been recommended by someone else.
Do You Feel Like The Human Version of Dial Up?
Yesterday I was speaking to a client that is responsible for a resort with 152 rooms and she told me she felt like a human version of dial up, as I was explaining new strategies to the marketing plan. This simple statement got me thinking, how many more general managers feel the same way?
Email – A Must For Your Vacation Rental Marketing Strategies
Keeping up with today’s vacation rental marketing strategies is not an easy task. Not only are the tools, platforms and strategies ever changing, but how we use them is changing as well. Let’s take a look at email marketing.
Why You Shouldnt Miss The Social Media Spending Train
The Christmas holidays are fast approaching and, if you’re like me, you must be very excited. Needless to say, the holiday season isn’t necessarily about Christmas carols, decorations, presents, parties and festive scents; it’s more about spending time with our loved ones. But for most businesses, the holidays mean so much more. After all, they provide the perfect opportunity to increase sales exponentially.
Do I Have To Have a Google Plus Page For My Hotel?
The answer is actually simple – YES, you have to have a Google Plus page for your hotel. Whether your hotel is a chain, franchise, or independent, your property has to play the Google game if you want to survive online.
Website Hosting & My Website: What’s the Difference?
So you want a website. And of course, you want people to access that website. As you begin, you’ll probably start to get pretty overwhelmed with many unknown terms and a huge list of to-dos. One of the most common questions you might have is: What is website hosting, and how is that different from my website? Both of these are vital, and we’ll discuss the differences and role of each below.
Are You Relying On Booking Sites For All Your Reservations?
Are you relying on booking sites for all your reservations?
Recently I have had the chance to speak with several general managers of vacation rentals and hotels to find out how they are going about getting those “heads in beds.” I was shocked to hear that a whopping 25% of them relied on their website and booking sites alone for reservations! When asked if their goal was met, the answer was “NO” across the board. That, didn’t shock me.
Pokémon as a Marketing Strategy?
We have all heard of Pokémon Go by now. Whether it be folks doing unusual things like, stepping into the street to catch a Pokémon or using it as a form of exercise and getting kids to enjoy the outdoors again, Pokémon has come back in a way us 90’s folks never imagined.