How to Tell a Story About Your Brand That People Want to Hear
Storytelling has long been a part of us as humans. We tell stories everyday, typically seeking some kind of emotional response. So why should our online storytelling be any different? As our marketing efforts are shifting more and more online it is important to harness our storytelling skills for the web, especially on your social media. Using storytelling as a branding tool will help your online presence seem more human and give your visitors a more valuable experience.
What is Dark Social Media?
Dark Social Media. Dark Social. Dark Traffic. Whatever you choose to call it, the common word remains. Dark. To be in the dark about something means you don’t have all the information, so you are unable to really figure out what is going on. For marketers it is almost an innate need to measure and track everything. Metrics, metrics, metrics. If you can’t track it it how do know it’s working? How can you improve? So it’s understandable that you are a bit wary of things you can’t measure or control. Dark social media, however, isn’t quite as scary as it sounds.
What The Hashtag!
Love it or hate it, Social Media is here to stay. Speaking with various restaurateurs I often hear, “I don’t need to be on Twitter. I don’t tweet.” Just because you don’t enjoy the twittersphere, doesn’t mean your guests don’t either.
4 Tips for Creating an Authentic Social Media Presence
Authentic. It seems like such an overused word. However, it is relevant in the arena of social media. It can make the difference from being stagnant on social media to making connections with an interested audience.
What It Takes to Go Viral
Going viral. That’s only for famous people right? Yes, the existence of the term ‘going viral’ is typically reserved for the famous and the lucky. This is still true for those who get thousands to millions of views and likes. But don’t fret, going viral means more than just being lucky. Though there is still no magic formula to create viral posts on a whim, there is a way to consistently create engaging and interactive posts that will attract the audience you want. Therefore, think of it as going viral within the specific audience you want to reach.
5 Social Media Post Ideas for Your Vacation Rental
As a vacation rental manager you know how important social media is to the success of your vacation rental. You know the importance of being consistent and you know that scheduling your posts can help you. But what do you do when you sit down to schedule posts for the month and your mind just hits a blank?
How to Resonate with Millenials
How do you market to the young adults that contribute $1.3 trillion in annual spending? How about a handshake? That may seem far-fetched, but there are many ways you can achieve a personal connection on a virtual scale. Reach out to your target on a personal level, as if you’re greeting them in person. Millennials value personable experiences.
Why You Shouldnt Miss The Social Media Spending Train
The Christmas holidays are fast approaching and, if you’re like me, you must be very excited. Needless to say, the holiday season isn’t necessarily about Christmas carols, decorations, presents, parties and festive scents; it’s more about spending time with our loved ones. But for most businesses, the holidays mean so much more. After all, they provide the perfect opportunity to increase sales exponentially.
10 Ways to Insulate your Business from Disruption
Disrupting customers to make a sale is a strategy that’s decayed over a very short amount of time. Cold calls rarely work and, when they do, it’s not worth the cost. We’ve outlined 10 ways to turn your disruptive sales tactics into digital handshakes.
10 Ways To Take Your Company To The Next Level
Today’s marketing gives customers the power. They determine the ranking of your business through reviews. They promote your business through social media. They educate people about your business through personal experiences. Since customers determine the success of your business, it’s important to tune your strategies accordingly. The infographic below offers 10 ways to take your company to the next level and meet the demand of online consumers.