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marketing strategy

Why and How to Use Memes in Your Marketing Strategy

Let's start off by explaining what a meme is, in case you haven't used the internet since dialing up on AOL 3.0. A meme, as defined by Merriam-Webster, is " an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media".
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Developing Your Buyer Persona

Developing your buyer persona could possibly be one of the most important (and often overlooked) tasks when developing your inbound marketing plan. For any marketing campaign to be successful, you must first understand your target audience. A  buyer persona is a generalized, fictional representation of your ideal patron. Your persona is not just a result of an active imagination. It is the development of market research and consideration of the following data:  demographics , behavior patterns, goals, and motivations of your future customers.
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Top 5 Marketing Strategies for Resorts

<p>The best marketing strategies for resorts are multi-faceted. If you only use one or two digital marketing options, you are missing out on potential customers. A coordinated strategy connects you with new customers and helps you stay engaged with past customers to draw them back.</p> <p></p>
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How to Make Sure Your Company Stays Relevant

<p><img src="" width="665" style="width: 665px; display: block; margin: 0px auto;" alt="Car mechanic"></p> <p><span style="font-size: 1.1em; background-color: transparent;">Instant gratification. That’s what today’s techy world has driven its inhabitants to expect. It's a world where the internet is being delivered via drones, cars drive themselves, and you can apply for a loan at 3 in the morning. The internet and its counterparts change everything - including the way businesses stay relevant. Companies that understand this, stay ahead.</p> <p><span style="font-weight: 400;"></p>
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