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Why and How to Use Memes in Your Marketing Strategy

two toy story characters pointing at each other

Let’s start off by explaining what a meme is, in case you haven’t used the internet since dialing up on AOL 3.0. A meme, as defined by Merriam-Webster, is ” an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially through social media”.

Developing Your Buyer Persona

a person sitting at a desk with a laptop

Developing your buyer persona could possibly be one of the most important (and often overlooked) tasks when developing your inbound marketing plan. For any marketing campaign to be successful, you must first understand your target audience. A  buyer persona is a generalized, fictional representation of your ideal patron. Your persona is not just a result of an active imagination. It is the development of market research and consideration of the following data:  demographics , behavior patterns, goals, and motivations of your future customers.

What is Contextual Marketing?

what is conceptual marketing?

I am often asked about many various types of marketing and one of them happens to be Contextual Marketing. So of course my thoughts were, “Why not write a blog about it?”

Top 5 Marketing Strategies for Resorts

the top 5 marketing strateges, for records

The best marketing strategies for resorts are multi-faceted. If you only use one or two digital marketing options, you are missing out on potential customers. A coordinated strategy connects you with new customers and helps you stay engaged with past customers to draw them back.

How to Make Sure Your Company Stays Relevant

a man laying on the ground next to a car

Car mechanic

Instant gratification. That’s what today’s techy world has driven its inhabitants to expect. It’s a world where the internet is being delivered via drones, cars drive themselves, and you can apply for a loan at 3 in the morning. The internet and its counterparts change everything – including the way businesses stay relevant. Companies that understand this, stay ahead.