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Social Media
Aaron

Top 5 Social Media Best Practices for 2020

If there is one thing any marketer knows, it’s that change is inevitable. The best practices change by the day, and what works one minute may be frowned upon the next. Keeping up with trends, and what you should concentrate on when developing your social media strategy is of utmost importance

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facebook
Aaron

Social Media Marketing in 2020: Facebook

With the ever-changing algorithms across social media platforms, especially Facebook, the constant updates to how your content is viewed and interacted with have caused marketing to require true full-time strategizing. No longer can you post here and there and hope your business gets noticed because you posted a coupon for 10% off. Afterall; what good is a coupon if nobody is seeing it?

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a close up of a brochure on a table
Social Media
Nick Rojas

Social Media Advertising – Holiday Boosting Engagement

Half of all holiday shoppers will be influenced in some way by social media activities this year, according to a survey on holiday shopping from MarketLive. This means that social media will be particularly important for businesses this season.

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a blue sign that says love it or hate it you still need social media
Social Media
Bianca Strader

Love It or Hate It, You Still Need Social Media

Having a social media presence without a social media strategy is as counterproductive as playing a soccer game without a goalie. Trying to build your brand on social media without a strategy will be fruitless. Every business needs to leverage social media in the most effective way possible.

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three people sitting at a table working on laptops
Marketing
Bianca Strader

5 Tips on Creating a Social Media Plan

As I’m sure you’ve heard, social media is a great tool to use in every stage of your marketing efforts. It is useful to attract your buyer persona in each of the different stages they may be within the buyer’s journey. Whether they are visitors to your website, leads, or newly converted customers, social media can promote your message.

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the words the politics of social media marketing
Marketing
Sonja Dyess

The Ethics of Social Media Marketing

One of the most common themes in cultural narratives is: What happens when new technology is used for bad? This question has fascinated people for as long as we’ve had significant technological advances.

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two black and white signs that say do's and don'ts
Social Media
Sonja Dyess

Self Promoting on Social Media: The Dos and Don’ts

Self-promoting on your social media platforms can be tricky. Many brands are torn between not wanting to alienate potential audiences through spammy interactions, but also knowing that they need to advertise and promote themselves in order to get followers and increase business.

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a white sign that says social media management platforms a comparison guide
Social Media
Amy Raymond

Social Media Management Platforms: A Comparison Guide

You know the importance of social media marketing, but all of the different aspects to successfully running social media accounts for your brand can seem overwhelming – especially if you’re wearing more than one hat in your business.

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a woman holding a smart phone in her hands
Social Media
Amy Raymond

Utilizing Benchmarks to Set the Right Social Media Goals

The key to successful business practices and making sure that you’re actually succeeding is to have goals. And in order to achieve your goals, it’s important to make sure that you’re setting the right ones. But how do you know which goals to set for social media accounts and marketing?

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