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Why You Should Be Blogging for Your Resort

Amanda Tatum Posted by Amanda Tatum on December 30, 2016

person typing on their laptop in bed

Blogging. It sounds so easy, but as a resort manager I’m sure you can think of a hundred other things you could be doing besides blogging. However, did you know that blogging can actually help you increase your bookings?  It’s a simple idea really, but often not done because of time constraints or because there is a lack of understanding of the true power blogging can have on your resort.

Here’s how blogs can help your resort:

Blogging provides your guests with content they actually want to read.

No one likes intrusive messages. In fact we have become so used to intrusive styled marketing messages that we tend to tune most of them out. Therefore, it just makes sense to provide your guests and potential guests with a piece of content that actually interests them, something they will actually take the time to read. Blogging does just that.

Your guests search keywords that lead them to your content and your website.

When your guests search the keywords that are in your blogs, they are lead to your content and to your website. So you now have gained traffic to your website you wouldn’t have previously had. Writing about a particular keyword that is relevant to your resort and interesting to your audience will drive traffic to your website, which in return increases your ranking.

Traffic has the potential of turning into a lead.

Traffic to your website will lead people to your product and service offers. It’s a good idea to have an offer at the end of your blog, a call to action that provides more value for your audience. If they take the offer, then you know they are interested in your services and know you can focus your efforts on closing that newly converted lead.

Now you are convinced that you want to start a blog for your resort. But where to start? To gear up to writing your first blog post we have a few tips you can look at here. However, we understand that with all your other responsibilities you may be unable to find the time to maintain a blog properly. We have the expertise and resources to help you start and maintain your blog, driving traffic to your website and getting you relevant leads. Contact us today for a free consultation to discuss the solutions that are right for you.

Topics: Inbound Marketing

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