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What Is Meta Verified
Meta Verified

Meta Verified is a paid subscription service for profiles to establish their presence on Facebook and Instagram, also known as the blue check mark badge you see on social media. It was first released in Australia, New Zealand, and then in the United States and Canada. If you are not located in these countries, you can join the Meta waitlist to get notified about the latest updates in your area.

Benefits included in this subscription are only available for those who are eligible and have successfully completed the verification process. What is it, how do you apply, and what is the cost?

What is Meta Verified?

Meta Verified is a subscription bundle for creators on Instagram and Facebook. The subscription costs $14.99/month if you sign up on IOS or Android. Or, you can pay $11.99/month if you sign up online. As of now, it is only available for individuals, not brands. Having a Meta Verified badge gives you the notable blue check mark, impersonation protection against your account, exclusive stickers for stories and reels, and access to human support agents. Being Meta Verified can help avoid fake accounts being made about you. Celebrities and public figures are some examples of those who can be verified. If Meta Verified is available in your area, you can apply as an individual. 

Who Can Get Meta Verified?

Meta Verified badges are usually granted to public figures, brands, businesses, and notable entities. If you have a strong presence on Facebook and Instagram, consider looking into verification. Business profiles do not qualify; it has to be an individual profile. An individual must meet certain requirements in order to become Meta Verified. Some of the requirements are:

  • Age 18 or older.
  • You must NOT violate the Terms of Use on Instagram or the Terms of Service on Facebook.
  • Your profile should be your full name and must match the name on your government-issued ID.
  • You must enable two factor authentication.

The Verification Process

If you meet the eligibility requirements, you can subscribe to up to 2 profiles (one Instagram and one Facebook) for a discounted rate. You will choose which profile(s) you want to subscribe to and set up your payment. If you do not have two-factor authentication set up on your account, you will have to do that. This requires you to enter a code every time you login to those selected profiles on a device that isn’t recognized. Uploading photos of your government issued ID is mandatory so that your identification can be verified. 

What Happens After Verification?

When Verification is complete, you will receive access to all benefits of being verified. Your blue badge can be seen in the comments section next to your profile picture, next to your profile picture in direct messages and the search bar, and in your stories.

Benefits of Meta Verified 

  • A verified badge on your profile so your community knows it’s the real you.
  • Your account is protected with proactive impersonation monitoring. This means proactive monitoring for account impersonators who may target accounts with large and growing audiences.
  • Account support for account issues. Direct access to real human support agents through live chat. This means that issues you may have with your account will be resolved faster than those accounts that aren’t verified.
  • Exclusive stickers for your stories and reels. Only verified profiles have access to these. You also receive 100 stars for supporting other creators. Sharing a star, you will receive $0.01 from Meta.
  • Meta Verified participants will enjoy more visibility and prominence in comments, suggested accounts, and searches on both Instagram and Facebook. This is especially important if you do not have enough followers. The algorithm helps maximize your reach to others.

When Meta Verified is paired with the right social media marketing tools, it can ensure that your online interactions are genuine. With social media evolving fast and shaping our interactions with others worldwide, Meta can help someone with the right tools respond to people online.

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