When it comes to content creation, coming up with solid ideas can be a challenge. The whole marketing team needs to work together to create a vision for your campaign, and there needs to be plenty of runway to expand on the idea long term. If your current marketing meetings are falling short, there are a few tools you can be using to increase communication and cooperation, while also providing you with inspiration and organization along the way. Here are some of the top performing content developing tools around:
1. BuzzSumo - Staying on top of the latest trends in the industry can be very difficult these days. From social media to industry publications, there is so much to read and learn, you can't do it all alone. BuzzSumo allows you to parse the top trends in your niche to help you discover what is working and give you a head start on your next campaign.
2. HubSpot - HubSpot has long been a key tool for web developers and SEO teams all around, but some of their lesser-known tools could be the key to unlocking your new content. For instance, their Blog Topic Generator allows you to input a keyword or theme, and it will give you a handful of topics that you can cover, varying in depth. If you've simply run out of catchy titles, this can get the creative juices flowing.
3. Trello - Trello is a great place to store ideas, revisit them later, make revisions and share them with co-workers. Trello's platform is intuitive and becomes like a second brain where you can instantly organize and store information that needs to be fleshed out with time. You can organize data by team, create priority lists, create project timelines and much more within the tool.
4. Ubersuggest - UberSuggest is a good tool to enhance your Google keyword results. When you type in your industry or a specific keyword related to your product, UberSuggest kicks back a variety of related keywords from across the web. It can help you think up new ways of phrasing your keyword that is worth exploring or help you find associated terms that you may not be hitting on yet.
5. Social Media - If you haven't been using social media yet, now is the time to do so. Social media is great because most social sites provide you with suggestions for other products and services that might be related to what you do. However, it is also a great way to poll your fans, learn about their experiences, and even invite them to participate in creating your next new campaign. For instance, Tesla invited drivers to create their own mini ad-spots last year for a contest, and they shared all of the video submissions on Twitter. The results were astounding, and their work was minimal. On the other side of that contest, their team was able to connect with what drivers saw in their brand and how they felt about the brand. Some of the videos were uplifting, some were funny, some were artistic, but they all inspired a certain creativity that can be built upon.
Creating fresh content doesn't have to be a struggle every marketing cycle. With these tools, you can quickly create a list of relevant keywords, start plotting milestones and ideas in a shared folder, keep tabs on changing trends and generate fresh and interesting blog titles. Then you can turn to your existing followers to point you in the right direction through social media. Before you know it, you'll be on your way to a viral marketing campaign that showcases your brand's personality.