It’s a bit overwhelming how fast trends in the digital world change year after year. And in 2020, there will be no exception. The future is now, and it shows in the upcoming trends for web design in 2020. It is crucial for businesses to stay up-to-date on the latest practices in web design in order to stay accessible and relevant to their users.
These are four of the most important web design trends to look out for in 2020.
1. Mobile-Friendly Interface
Web designers are no longer creating interfaces just for desktop viewers. According to Statista, as of February 2019, mobile devices accounted for 48 percent of web page views worldwide, with the total number of mobile web page viewers projected to increase sevenfold through 2022! In web design, creating a mobile-friendly page means staying simple and consistent with your page layout. Visible screen space on mobile devices is limited, so strategic and purposeful layout of elements is necessary for retaining user attention.
2. Integration of Social Media
What is old is new again! You will notice that the integration of social networks into a webpage is coming back again this year. Most websites already implement social icons on their webpages for easy access to their social platforms. To create a more personal interaction, web designers are embedding live feeds of business’s Instagram and Twitter accounts again. This gives users a look into the behind-the-scenes and real-life moments of your business, in real-time! 2020 will be all about connecting with your web users on a more personal level and finding ways to make their experience with your brand as enjoyable and accommodating as possible. Integrating social media into your web design is something that will depend on your industry and is not recommended for all.
3. Minimalist Navigation and Design
Less is more in 2020. The fresh and clean style has grown more significant over recent years and it’s definitely not stopping anytime soon! And for good reason - simplified navigational tools and page elements keeps the viewers focused on the important content of your page. A minimalist approach to a webpage usually means a limited color palette, a lot of negative or white space, and content that is generally spread out amongst the page. Navigational controls are being tucked away behind clickable icons or sliders, making webpages less cluttered and more simplistic.
4. User Data-Driven Design
Like it or not, the data you create when you browse the web is being collected. User data is interpreted into analytics that can influence a web designer’s approach to creating an effective user experience. Knowing your user’s interactions on your web page will help you decide on the balance between your business objectives, and the user’s needs. You can collect your user data by tracking where users click on your webpage, whether or not they click on a CTA, how long they spend on a specific page, how they navigate through your site, and so much more. Knowing your shortcomings on your current design is key to making improvements to your interface and overall user experience.
When building a memorable brand, your website is your chance to make a lasting impression on your audience. The most important thing you can do for your business is to have a website that is informative, easy to navigate and up-to-date on important web design trends. Knowing and incorporating these four trends in your web design for 2020 will provide your audience with the experience they are looking for, and your business with the quality leads it deserves!
Web design is not for everyone, so leave the work to the experts! Our skilled web specialists at Captevrix can help you with an eye-catching web design that meets your business goals and satisfies your user’s needs.