Marketing Thoughts Archives

September 29, 2020
Marketing, Marketing Thoughts, Marketing Tools, marketing trends

8 Ways to Boost Your Business Marketing for the Rest of 2020

There are 94 days left in 2020, which means there are 94 opportunities to try something new with your small business’s digital marketing strategy. We are strong promoters of Inbound Marketing and have plenty of resources to help you bring in leads with strong, relational content here 2020 has brought unique challenges for almost […]

August 27, 2020
Finances, Marketing Thoughts

A Beginner’s Guide to Calculating ROI

According to Investopedia , ROI, or return on investment, is the ratio between the investment cost in a project over the profit you make from the investment. It is also a performance measure sured to evaluate the efficiency of an investment. If you want to assess the financial health of your budget, looking at an […]

May 13, 2019
Marketing Thoughts

Choosing a Marketing Firm: A Vendor or A Partner?

It’s common practice to outsource your marketing. Seeking marketing professionals is often a great idea. Outsourcing specific projects and tasks can allow businesses to tap into the resources that third-party marketers have access to. It’s usually more cost effective to hire third-party experts than it is to recruit, train, and develop a team from within. […]

April 10, 2019
Marketing Thoughts

Why Your UAV Company Should Have a Crisis Plan

Why your UAV company should have a Crisis Plan I realize it’s never fun to think about- or plan for- a disaster, but it’s a reality that situations can go south, quickly- and a lot of times without warning. The same way a car owner buys insurance to cover damage that MAY occur in the […]

April 3, 2019
Customer Service, Inbound Marketing, Marketing Thoughts

Is There an ROI for Website Chatbots?

You’ve probably seen a little bubble at the bottom of a website you recently visited. In fact, if you look toward the bottom of this page you will see our chatbot just waiting for one of us to talk to you (depending on what time you are reading this!).

March 14, 2019
Customer Service, Marketing Thoughts

Software’s the Name, Retention’s the Game – Marketing to Your Existing Customers

If you think that marketing is only about getting new customers, you’re not alone. Another critical aspect is marketing to your current client base. Getting new customers is vital to any business and an essential element of marketing. However, the often-overlooked aspect of marketing is focusing on the customers you already have.

March 11, 2019
Inbound Marketing, Marketing Thoughts

Innovation & Need: How to Tailor Your Marketing to Your Technology

When you’ve thought of great innovation, you want to share it with the world. You want to share it to solve the problem you set out to fix, but also to ensure that your business is successful. So you turn to tech marketing. But be warned: not all tech marketing is the same.

February 18, 2019
Inbound Marketing, Marketing Thoughts

How Marketing for Your SaaS Business Differs From Marketing Traditional Businesses

When you’re marketing your SaaS company, forget (almost) everything you know about traditional marketing. There are some significant differences between SaaS and traditional marketing. Not only is the purchasing process different for your customers, but you’re selling something that’s intangible. You’re selling something to a highly specific, statistically small market – you’re targeting specific B2B […]

February 8, 2019
Inbound Marketing, Marketing Thoughts

Overhaul Your Sign-up Process: It Matters! [And Other Small Marketing Tips With BIG Payoff]

If you want to increase your number of customer conversions, there’s a really simple trick that you may be overlooking: your sign-up page.

Marketing Thoughts

8 Ways to Boost Your Business Marketing for the Rest of 2020

A Beginner’s Guide to Calculating ROI

Choosing a Marketing Firm: A Vendor or A Partner?

Why Your UAV Company Should Have a Crisis Plan

Is There an ROI for Website Chatbots?

Software’s the Name, Retention’s the Game – Marketing to Your Existing Customers

Innovation & Need: How to Tailor Your Marketing to Your Technology

How Marketing for Your SaaS Business Differs From Marketing Traditional Businesses

Overhaul Your Sign-up Process: It Matters! [And Other Small Marketing Tips With BIG Payoff]

SMS Marketing: Dedicated Platforms vs All-In-One Software Solutions

Don’t Let Missed Calls Cost You: The Crucial Impact of Answering Business Phone Calls on Revenue Growth

Facebook Statistics: Understanding the Numbers Behind the Social Media Giant

Digital Marketing Basics

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