CTAs

Call-to-actions (CTA’s) are a tool used within digital marketing platforms to prompt your visitors, leads, and customers to take action. They can be an image or line of text, usually in the form of a clickable link or button encouraging users to “subscribe now!”, “download our template” or any literal call-to-action that aligns with a specific campaign within your marketing strategy. 

Using HubSpot CTAs in Wordpress can be less than seamless. HubSpot provides an embed code to be used on external sites, but a user has to copy the CTA code and paste it in whenever they would like that CTA to display. So, we decided to build a custom plugin that made this integration a little smoother.