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Branding

How Customer Service Strengthens Your Brand

Have you ever walked into a store unsure of what you’re looking for and gotten help from each person you came across? If you have, you’ve probably left the store feeling relieved not just because you got what you were looking for but because the people inside took care of you. You may have even […]
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10 Tips for Making a Good Brand Even Better

Your brand is how the world sees you. It’s not just your logo and your company name – it’s the values, ideas, and experiences that people associate with you any time they interact with your company. That’s why it’s so important to regularly evaluate your brand and make sure that it’s all that it can […]
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How to Use Instagram to Successfully Build your Brand

Your brand is your message to the world about who you are. But outside of actually producing the product or service you provide, knowing how to effectively communicate that to your audience can be difficult. This is especially true when you’re trying to communicate your brand through social media.
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What the Typography

Whether you’re working on a document that will be showcased online or printed from that ancient inkjet on your desk, something to be projected in a big screen at the AGM or rolled off a huge four-color press, every document you’ve worked to design or write has one thing in common: typography. Designers and press […]
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