Branding Archives

September 30, 2019
Branding, Graphic Design

The Guide to Marketing with Graphic Design – Part 3: Composition

If you’ve already decided on what fonts and colors you’d like to use in a design, you’re halfway there when marketing with graphic design. Now, it’s time to put all these elements together into one cohesive design – otherwise known as composition. Composition is the manner in which a designer organizes elements in their designs. […]

September 5, 2019
Branding, Graphic Design, Marketing

The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography

If a picture speaks 1,000 words, making sure those words speak to your audience the right way is one of the most important aspects of your marketing campaigns. On a similar note, the typefaces you choose to use for text in your designs must also accurately reflect your company and its brand. In marketing with […]

August 13, 2019
Branding, Graphic Design, Marketing

The Guide to Marketing with Graphic Design – Part One: Color

Creating compelling graphics is not only a handy skill to have, but it is also an integral part of your marketing plan and its success. People who consume poorly-designed, cluttered graphics are much more likely to turn away from your campaign, versus those who are engaged with clean, beautiful designs. Here in Part One: Color, […]

May 3, 2019
Branding, Demand Generation, Inbound Marketing

What is demand generation? [And how it affects your branding]

Marketing is a broad term that encompasses every detail of how you run your business and the path you take to meet your goals. When we dive into these paths, all approaches lead to the same desired result: Success. But how do you become successful? It consistently begins with the same basic premise: The NEED (or the demand) for your […]

March 7, 2019
Branding

Tech Companies That Understand the Importance of Brand Awareness

When you’re building relationships – business or personal – you know that it takes both a good first impression and sustained positive contact for the relationship to be a success. You can’t simply rely on one meeting to sustain an entire relationship.

February 26, 2019
Branding

How Customer Service Strengthens Your Brand

Have you ever walked into a store unsure of what you’re looking for and gotten help from each person you came across? If you have, you’ve probably left the store feeling relieved not just because you got what you were looking for but because the people inside took care of you. You may have even […]

January 18, 2019
Branding, Inbound Marketing

The Ins & Outs of Marketing for a Franchise Business

Franchise marketing presents a unique set of challenges and rewards in the marketing world. Franchise businesses – whether they’re smaller, local franchises or large multinational ones – require a strong focus on company branding and trademarking.

October 22, 2018
Branding

10 Tips for Making a Good Brand Even Better

Your brand is how the world sees you. It’s not just your logo and your company name – it’s the values, ideas, and experiences that people associate with you any time they interact with your company. That’s why it’s so important to regularly evaluate your brand and make sure that it’s all that it can […]

July 21, 2018
Branding

How to Use Instagram to Successfully Build your Brand

Your brand is your message to the world about who you are. But outside of actually producing the product or service you provide, knowing how to effectively communicate that to your audience can be difficult. This is especially true when you’re trying to communicate your brand through social media.

April 5, 2018
Branding

What the Typography

Whether you’re working on a document that will be showcased online or printed from that ancient inkjet on your desk, something to be projected in a big screen at the AGM or rolled off a huge four-color press, every document you’ve worked to design or write has one thing in common: typography. Designers and press […]

Branding

The Guide to Marketing with Graphic Design – Part 3: Composition

The Guide to Marketing with Graphic Design – Part Two: Imagery & Typography

The Guide to Marketing with Graphic Design – Part One: Color

What is demand generation? [And how it affects your branding]

Tech Companies That Understand the Importance of Brand Awareness

How Customer Service Strengthens Your Brand

The Ins & Outs of Marketing for a Franchise Business

10 Tips for Making a Good Brand Even Better

How to Use Instagram to Successfully Build your Brand

What the Typography

SendSpark: Revolutionizing Video Communication and Outshining Competitors

SMS Marketing: Dedicated Platforms vs All-In-One Software Solutions

Don’t Let Missed Calls Cost You: The Crucial Impact of Answering Business Phone Calls on Revenue Growth

Facebook Statistics: Understanding the Numbers Behind the Social Media Giant

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