How to Blog the Right Way
At Captevrix we work with a lot of interns that may not understand the basics of blogging. This sparked my idea, as I know that our clients may not understand the anatomy of a blog either – but they don’t have to, it’s why they have us. I’m going to share with you the current dos and don’ts of blogging. Do keep in mind, the anatomy of any digital marketing platform changes all the time. As of right this moment, this is the right way to blog.
How to Get Started on Website Redesign
You have decided it is time to redesign your website. Some of you may have really good reasons as to why you want to redesign your website, and others just want to because they “feel” it is needed. For those that are ready to get started, let’s back up for just a minute and be sure to do this the right way; let’s start from the beginning.
Facebook Is Changing Up Marketing Measurements
It’s the end of 2019 and like it or not, social media isn’t going anywhere as Facebook has proven year over year. If you are in marketing, public relations or any form of sales or communications role, you have to face it that you need to know how all this social media stuff works.
Your CRM Should Be Treated Like Your Favorite Wine
The first thing that might have crossed your mind is, “What is a CRM?” CRM stands for Customer Relationship Management and is vital for today’s sales and marketing. If your company doesn’t have one or you need to understand its purpose better, then check this out.
Marketing Stats Every Business Should Know
As I get older, the year seems to fly by faster and faster. I can’t believe we are already in August and have to start thinking about what we can look forward to in the new year, but first let’s reflect on what we have seen in 2019 so far.
HubSpot Has Done It Again- More Free Tools
Many marketers like myself have not only heard of HubSpot but are probably using it right now. Yes, we use Hubspot every day and our clients do too.
Chatbots & The Evolution Of Customer Service
Chatbots – not the beginning of a robot takeover, but perhaps the beginning of the customer service takeover. Many people don’t know that chatbots have been in the making since the 1960s.
Choosing a Marketing Firm: A Vendor or A Partner?
It’s common practice to outsource your marketing. Seeking marketing professionals is often a great idea. Outsourcing specific projects and tasks can allow businesses to tap into the resources that third-party marketers have access to. It’s usually more cost effective to hire third-party experts than it is to recruit, train, and develop a team from within. Every brand needs marketing, but not every business can afford to have an in-house marketing team.
The Recipe of a Great Case Study
Case studies are detailed descriptions of a product or service that you provide to a client to showcase the value you added to their lives or business. By presenting this information to your audience in an organized, unbiased, matter-of-fact way, you are able to clearly show a potential lead what you could do for them if they decide to partner with you and your brand.
How Knowledge-Based Systems Affect Your Customer Service
Where do you go when you need to find out information? Lately, the answer to that question would simply be Google – but let’s get a little more specific than that. What if you’re looking for the definition of a word? What would be the best knowledgeable source to turn to for an answer? For that type of information, the best knowledgeable source would be a dictionary.