Influencer marketing campaigns are a great way to help your brand boost sales and awareness. Partnering with influencers has been shown to be a great way to market your brand on social media. Social influencers are people on social media that have large followings and a broad reach.
- May 9, 2019
- Content Marketing
Content is king on all social media sites, but on Instagram, there are extra layers to making sure your content really pops. The highly visual and laid-back nature of this platform creates both unique challenges and opportunities as you craft your content strategy for Instagram.
Getting in front of your audience is important to the success of your business. Having and using a business Instagram account is a great way to reach and connect with your audience. We’ve talked before about how important it is to have a solid content strategy.
- March 14, 2019
If you think that marketing is only about getting new customers, you’re not alone. Another critical aspect is marketing to your current client base. Getting new customers is vital to any business and an essential element of marketing. However, the often-overlooked aspect of marketing is focusing on the customers you already have.
- March 7, 2019
When you're building relationships - business or personal - you know that it takes both a good first impression and sustained positive contact for the relationship to be a success. You can't simply rely on one meeting to sustain an entire relationship.
Instagram is probably one of the trickiest social media platforms for businesses to master. However, it also happens to be one of the fastest growing platforms for marketers. Here are a few tips to help you master the art of the Insta post, so you can start gaining followers and conversions in no time.
- February 18, 2019
There are some significant differences between SaaS and traditional marketing. Not only is the purchasing process different for your customers, but you're selling something that's intangible.
- February 15, 2019
Marketing for franchise businesses is a huge undertaking. You've got to market the company itself (corporate marketing) to attract both franchisees and customers as well as market each franchise location. Even if you're a relatively small franchise business with two or three sites, it's a lot to keep organized.
It’s no secret that live video streaming is a popular way for people to connect on social media. Since its debut in 2016, Facebook Live has become a social media powerhouse that allows people and businesses to connect with their followers on a more immediate, personal level.
- February 8, 2019
If you want to increase your number of customer conversions, there's a really simple trick that you may be overlooking: your sign-up page.