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Diana Appelt

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Creating an Instagram Content Strategy

Content is king on all social media sites, but on Instagram, there are extra layers to making sure your content really pops.  The highly visual and laid-back nature of this platform creates both unique challenges and opportunities as you craft your content strategy for Instagram.
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Boosting Your Brand With Instagram Ads

Getting in front of your audience is important to the success of your business. Having and using a business Instagram account is a great way to reach and connect with your audience. We’ve talked before about how important it is to have a solid content strategy. Now, we’re going to talk a bit about how […]
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How to Use Instagram for Business Marketing

Instagram is probably one of the trickiest social media platforms for businesses to master. However, it also happens to be one of the fastest growing platforms for marketers. Here are a few tips to help you master the art of the Insta post, so you can start gaining followers and conversions in no time.
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How Marketing for Your SaaS Business Differs From Marketing Traditional Businesses

When you’re marketing your SaaS company, forget (almost) everything you know about traditional marketing. There are some significant differences between SaaS and traditional marketing. Not only is the purchasing process different for your customers, but you’re selling something that’s intangible. You’re selling something to a highly specific, statistically small market – you’re targeting specific B2B […]
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