Diana Appelt

Influencer marketing campaigns are a great way to help your brand boost sales and awareness. Partnering with influencers has been shown to be a great way to market your brand on social media. Social influencers are people on social media that have large followings and a broad reach.

If you think that marketing is only about getting new customers, you’re not alone. Another critical aspect is marketing to your current client base. Getting new customers is vital to any business and an essential element of marketing. However, the often-overlooked aspect of marketing is focusing on the customers you already have.

There are some significant differences between SaaS and traditional marketing. Not only is the purchasing process different for your customers, but you're selling something that's intangible.

Marketing for franchise businesses is a huge undertaking. You've got to market the company itself (corporate marketing) to attract both franchisees and customers as well as market each franchise location. Even if you're a relatively small franchise business with two or three sites, it's a lot to keep organized.

If you want to increase your number of customer conversions, there's a really simple trick that you may be overlooking: your sign-up page.