Diana Appelt, Author at Captevrix

May 9, 2019
Content Marketing

Creating an Instagram Content Strategy

Content is king on all social media sites, but on Instagram, there are extra layers to making sure your content really pops. The highly visual and laid-back nature of this platform creates both unique challenges and opportunities as you craft your content strategy for Instagram.

March 14, 2019
Customer Service, Marketing Thoughts

Software’s the Name, Retention’s the Game – Marketing to Your Existing Customers

If you think that marketing is only about getting new customers, you’re not alone. Another critical aspect is marketing to your current client base. Getting new customers is vital to any business and an essential element of marketing. However, the often-overlooked aspect of marketing is focusing on the customers you already have.

March 7, 2019
Branding

Tech Companies That Understand the Importance of Brand Awareness

When you’re building relationships – business or personal – you know that it takes both a good first impression and sustained positive contact for the relationship to be a success. You can’t simply rely on one meeting to sustain an entire relationship.

February 18, 2019
Inbound Marketing, Marketing Thoughts

How Marketing for Your SaaS Business Differs From Marketing Traditional Businesses

When you’re marketing your SaaS company, forget (almost) everything you know about traditional marketing. There are some significant differences between SaaS and traditional marketing. Not only is the purchasing process different for your customers, but you’re selling something that’s intangible. You’re selling something to a highly specific, statistically small market – you’re targeting specific B2B […]

February 15, 2019
Inbound Marketing

The Marketing Funnel is Your Franchise Business’ Best Friend

Marketing for franchise businesses is a huge undertaking. You’ve got to market the company itself (corporate marketing) to attract both franchisees and customers as well as market each franchise location. Even if you’re a relatively small franchise business with two or three sites, it’s a lot to keep organized.

February 8, 2019
Inbound Marketing, Marketing Thoughts

Overhaul Your Sign-up Process: It Matters! [And Other Small Marketing Tips With BIG Payoff]

If you want to increase your number of customer conversions, there’s a really simple trick that you may be overlooking: your sign-up page.

Diana Appelt

Creating an Instagram Content Strategy

Software’s the Name, Retention’s the Game – Marketing to Your Existing Customers

Tech Companies That Understand the Importance of Brand Awareness

How Marketing for Your SaaS Business Differs From Marketing Traditional Businesses

The Marketing Funnel is Your Franchise Business’ Best Friend

Overhaul Your Sign-up Process: It Matters! [And Other Small Marketing Tips With BIG Payoff]

SendSpark: Revolutionizing Video Communication and Outshining Competitors

SMS Marketing: Dedicated Platforms vs All-In-One Software Solutions

Don’t Let Missed Calls Cost You: The Crucial Impact of Answering Business Phone Calls on Revenue Growth

Facebook Statistics: Understanding the Numbers Behind the Social Media Giant

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