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What is a Smart CTA?

what is a smart cta?

Call-to-actions (CTA’s) are a tool used within digital marketing platforms to prompt your visitors, leads, and customers to take action. They can be an image or line of text, usually in the form of a clickable link or button encouraging users to “subscribe now!”, “download our template” or any literal call-to-action that aligns with a specific campaign within your marketing strategy. 

4 Web Design Trends to Look for in 2020

a laptop computer sitting on top of a desk

It’s a bit overwhelming how fast trends in the digital world change year after year. And in 2020, there will be no exception. The future is now, and it shows in the upcoming trends for web design in 2020. It is crucial for businesses to stay up-to-date on the latest practices in web design in order to stay accessible and relevant to their users. 

The Best Times to Send Your Marketing Emails [Research-Backed]

a person typing on a laptop with the words the best times to send your marketing emails

You may think the most important aspect of your email marketing campaign is the content of your emails. While content is the substance of each email, it’s practically useless if it does not reach your audience when they are willing or available to receive it.