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Millennials Are Choosing Vacation Rentals Over Hotels

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While they hold the growing majority of purchasing power, Millennials are increasingly choosing vacation rentals over hotels, and with good reason. Many Millennials, having watched their parents go through a crippling financial crisis, choose to be thrifty when they spend their money.

Be on Your “Millennial” Behavior

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Who runs the world? Millennials. Sorry about it Beyonce, but no one could have predicted the impact this generation was going to have on society, pop-culture, and the consumer behavior as a whole.

What Makes A Good CTA?

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If you are familiar with any kind of marketing then you are familiar with what a CTA (Call To Action) is and the importance of having a good one. However, you also know that creating a good CTA is often easier said than done.

Mobile Marketing Opportunities for Vacation Rentals

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Mobile is here to stay. Many of you are already taking advantage of mobile, but are you taking advantage of all the opportunities out there? There are many opportunities when it comes to mobile marketing.

Generation X: The Case of the Overlooked Generation

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Marketing to Generation X has been a challenge for marketers. Why is this? Let’s go over a little background on Generation X. Gen Xers are those born between 1965 to 1981. They are called ‘the middle child’ because they are between the Boomers and Millennials. This has caused them to be largely neglected mostly because marketers don’t know how to reach them.

New Travel Trends That Will Change the Way We Travel in 2017

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As a vacation rental manager, you want to know how people travel. How they travel will affect how you reach them and convince them to stay at your vacation rental. See how these trends can be used to your advantage in your efforts to reach more people.

How To Conquer Your Online Reviews

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You’ve heard the stats about the impact online reviews has on a business, but let me state them one more time. 90% of consumers read online reviews before making a purchase and about 80% of these people trust online reviews more than their family and friends. That’s a lot of trust, if you ask me. So, online reviews can have a major impact on your business. The question is where do you start? We are here to help. There is no need to panic. After you read this you will be able to conquer your online reviews like a pro.

No More Fat Fingers: The Importance of Responsive Web Design

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How many of us have experienced the frustration of having to pinch and poke just to see what a website is all about? This is because their website is not responsive. You end up clicking on links you didn’t want to click on, getting aggravated and leaving the website altogether.

What is Dark Social Media?

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Dark Social Media. Dark Social. Dark Traffic. Whatever you choose to call it, the common word remains. Dark. To be in the dark about something means you don’t have all the information, so you are unable to really figure out what is going on. For marketers it is almost an innate need to measure and track everything. Metrics, metrics, metrics. If you can’t track it it how do know it’s working? How can you improve? So it’s understandable that you are a bit wary of things you can’t measure or control. Dark social media, however, isn’t quite as scary as it sounds.