Amanda Tatum

<p><img class="size-full wp-image-3186 aligncenter" src="https://cdn2.hubspot.net/hubfs/383572/Imported_Blog_Media/inbound-marketing-2.png" alt="inbound marketing" width="560" height="315" style="display: block; margin-left: auto; margin-right: auto;"></p> <p>When it comes to workflows, you either love them or you hate them. But whether you’re a fan or not, something we can all agree upon is their importance when it comes to nurturing a lead through the funnel of conversion. </p>

<p><img class="size-full wp-image-2752 aligncenter" src="https://cdn2.hubspot.net/hubfs/383572/Imported_Blog_Media/Vacation-Rentals-over-Hotels.png" alt="Vacation Rentals over Hotels" width="650" style="width: 650px; display: block; margin: 0px auto;"></p> <p> <span style="font-weight: 400;">While they hold the growing majority of purchasing power, Millennials are increasingly choosing vacation rentals over hotels, and with good reason. Many Millennials, having watched their parents go through a crippling financial crisis,<a href="https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#7bb93b5b6c8f" style="font-size: 1.1em;"> choose to be thrifty</a><span style="font-weight: 400;"> when they spend their money.</p> <p></p>

<p><img class="alignnone size-full wp-image-1780 aligncenter" src="https://cdn2.hubspot.net/hubfs/383572/Imported_Blog_Media/Millennial-Consumer-Behavior.png" alt="Millennial Consumer Behavior - Captevrix" width="560" height="315"></p> <p><span style="font-weight: 400;">Who runs the world? Millennials. Sorry about it Beyonce, but no one could have predicted the impact this generation was going to have on society, pop-culture, and the consumer behavior as a whole.</p>

<p><span style="font-weight: 400;"><img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/What%20Makes%20A%20Good%20CTA-.jpg" alt="What Makes A Good CTA-.jpg" width="459" style="display: block; margin-left: auto; margin-right: auto; width: 459px;"></p> <p><span style="font-weight: 400;">If you are familiar with any kind of marketing then you are familiar with what a CTA (Call To Action) is and the importance of having a good one. However, you also know that creating a good CTA is often easier said than done. According to <a href="https://blog.hubspot.com/marketing/8-types-ctas-website-list?_ga=1.87900184.1262009328.1472044152#sm.00001exy8edt0peqrqxzqb7jw28c0"><span style="font-weight: 400;">HubSpot</a><span style="font-weight: 400;">, there is no one size fits all when it comes to CTAs. There are several types of CTAs that can be used for your webpages and social media. There are CTAs for lead generation, product or service discovery, social sharing and more.</p>

<p><span style="font-weight: 400;"><img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/mobile%20marketing%20for%20vacation%20rentals%20(1).png" alt="smartphone marketing" width="560" height="315" style="display: block; margin-left: auto; margin-right: auto;"></p> <p><span style="font-weight: 400;">Mobile is here to stay. Many of you are already taking advantage of mobile, but are you taking <i><span style="font-weight: 400;">full advantage </i><span style="font-weight: 400;">of all the opportunities out there? There are many opportunities when it comes to mobile marketing. </p> <p><span style="font-weight: 400;">As a vacation rental manager you should be taking advantage of these 5 mobile marketing opportunities. They will help you better promote your vacation rental.</p>

<p><span style="font-weight: 400;">Marketing to Generation X has been a challenge for marketers. Why is this? Let’s go over a little background on Generation X. Gen Xers are those born between 1965 to 1981. They are called ‘the middle child’ because they are between the Boomers and Millennials. This has caused them to be largely neglected mostly because marketers don’t know how to reach them.</p>

<img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/travel%20trends.jpeg" alt="woman looking at ocean at sunset" width="600" height="400.551724137931" style="width: 600px; display: block; margin: 0px auto;"><br> <p><span style="font-weight: 400;">As a vacation rental manager, you want to know how people travel. How they travel will affect how you reach them and convince them to stay at your vacation rental. See how these trends can be used to your advantage in your efforts to reach more people. </p> <h2></h2>

<p><span style="font-weight: 400;"><img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/online-reviews.png" alt="like button" width="394" style="width: 394px; display: block; margin-left: auto; margin-right: auto;"></p> <p><span style="font-weight: 400;">You’ve heard the stats about the impact online reviews has on a business, but let me state them one more time. 90% of consumers read online reviews before making a purchase and about 80% of these people trust online reviews more than their family and friends. That’s a lot of trust, if you ask me. So, <strong><a href="/news/5-reasons-online-reviews-are-important">online reviews</a> can have a major impact on your business</strong><span style="font-weight: 400;">. The question is where do you start? We are here to help. There is no need to panic. After you read this you will be able to conquer your online reviews like a pro.</p>

<p><span style="font-weight: 400;"><img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/Fat%20fingers%20Responsive%20Web%20Design.png" alt="someone navigating a non-responsive website" width="281" height="399" style="display: block; margin-left: auto; margin-right: auto;"></p> <p><span style="font-weight: 400;">How many of us have experienced the frustration of having to pinch and poke just to see what a website is all about? This is because their website is not responsive. You end up clicking on links you didn't want to click on, getting aggravated and leaving the website altogether.</p> <p><span style="font-weight: 400;"></p>

<p><span style="font-weight: 400;"><img src="https://cdn2.hubspot.net/hubfs/383572/Blog_Images/What%20is%20Dark%20Social%20Media-.png" alt="dark road through the mountains" width="459" height="282" style="display: block; margin-left: auto; margin-right: auto;"></p> <p><span style="font-weight: 400;">Dark Social Media. Dark Social. Dark Traffic. Whatever you choose to call it, the common word remains. Dark. To be in the dark about something means you don’t have all the information, so you are unable to really figure out what is going on. For marketers it is almost an innate need to measure and track everything. Metrics, metrics, metrics. If you can’t track it it how do know it's working? How can you improve? So it's understandable that you are a bit wary of things you can't measure or control. Dark social media, however, isn’t quite as scary as it sounds.</p>