The Importance of an SSL Certificate
SSL certificates are ubiquitous in the online world of today, so much so that you may find people within your firm questioning whether you need to continue paying for one on your website(s). So how do you answer that question? Surely, everyone likes (and benefits from) security online, right? Our team have pooled all their best thoughts on the topic and today, we’re bringing you three reasons SSL certificates hold incredible value for your organization.
SEO Tips, Tricks + Tools For Your Growing Business
Whether your company is preparing to take your first tender steps into the world wide web or you’re getting ready to launch the latest revision of a wildly successful website, there are a few pieces of advice that are always relevant. One of the most important of these is keeping up-to-date with current search engine optimization (SEO) techniques.
Tools You Need For A Successful Inbound Marketing Campaign
There are numerous inbound marketing tools out on the market for businesses of all sizes and budgets. There are so many tools, that one may get overwhelmed just trying to decide the best technology to use for your industry and size of business. No amount of technology can make up for bad strategy, but having the right tools for your inbound marketing campaign can make or break your business. Choose to make the needed investment for your company in the beginning so you can begin experiencing a true ROI.
Getting Started With Website Accessibility for Vacation Rentals
Web accessibility is all about making sure all people, including those with disabilities, can have equal access to your website. This is simply the right thing to do. Imagine being blind, deaf, or motor-impaired, and trying to navigate your vacation rental website. Would you be able to successfully make a reservation, or check availability for your properties? Or would it be a difficult, terrible experience?
4 Tips to Designing a Killer Landing Page for Your Inbound Marketing Campaign
Learn how to create landing pages your users will love using these four tips. Each tip includes a real example landing page to illustrate each idea.
3 Reasons to Choose the WordPress CMS
Choosing what platform, or CMS (Content Management System) to build your website on is one of the first steps when thinking about designing (or redesigning) your website. WordPress is one of many, many options out there, and it can get confusing trying to pick one.
5 Website Homepage Layout Techniques to Look For in 2018
Websites are becoming so dynamic. Web developers (like me) now have so many new tools and techniques to make unique, interactive websites. It’s exciting to see the trends happening in the web design world and get inspired for future projects.
Integrate Your HubSpot CTAs into WordPress with This Plugin
Using HubSpot CTAs in Wordpress can be less than seamless. HubSpot provides an embed code to be used on external sites, but a user has to copy the CTA code and paste it in whenever they would like that CTA to display. So, we decided to build a custom plugin that made this integration a little smoother.
5 Tips for Sustaining A Positive Online Image
Having a positive online image is vital for any size and type of business. Millions of people are using the internet every day, searching for entertainment and information on goods and services they are interested in. Along with your own website, there’s Yelp, Google, TripAdvisor and Facebook, just to name a few, that people could be using to read online reviews about your business to help them decide whether or not to purchase your offerings. According to the American Marketing Association, 90 percent of consumers trust peer reviews, while 70 percent trust online reviews, and when making purchase decisions, internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on TV, radio or in magazines.
So, what can you do to sustain your business’s positive online image, even if someone posts a negative comment on your website or social media channels?
5 Marketing Strategies to Entice People to Travel During the Holidays
The 2016/2017 holiday season is already turning out to be one of the highest projected years for holiday travel.