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Florida Restaurateurs and Hoteliers Learn From Some of the Best – FRLA

a group of people sitting at a table with microphones

As a new member of Florida Restaurant and Lodging Association (FRLA), I was pretty excited to attend their recent Independent Operators Workshop. You might be wondering, “Why would a marketing, public relations geek get excited to attend such a workshop?” The main reason is simple – a workshop of any kind is like a box […]

Are You Relying On Booking Sites For All Your Reservations?

a city skyline with the words are you feeling on booking sites for all your reservations?

city skyline

Are you relying on booking sites for all your reservations?

Recently I have had the chance to speak with several general managers of vacation rentals and hotels to find out how they are going about getting those “heads in beds.” I was shocked to hear that a whopping 25% of them relied on their website and booking sites alone for reservations! When asked if their goal was met, the answer was “NO” across the board. That, didn’t shock me.

3 Tips on Writing your First Blog Post

a laptop computer sitting on top of a desk

So you’re new to blogging. You have decided to jump on the blog train because you want to gain trust from your readers and generate leads. Blogging is a great tool to employ to capture the attention of your audience. So grab your laptop and get those creative juices flowing.  Scroll through these  three tips on writing your first blog post and get motivated to write your heart out.