Your brand is how the world sees you. It’s not just your logo and your company name - it’s the values, ideas, and experiences that people associate with you any time they interact with your company. That’s why it’s so important to regularly evaluate your brand and make sure that it’s all that it can be.
Your brand is your message to the world about who you are. But outside of actually producing the product or service you provide, knowing how to effectively communicate that to your audience can be difficult. This is especially true when you're trying to communicate your brand through social media.
- April 5, 2018
Whether you’re working on a document that will be showcased online or printed from that ancient inkjet on your desk, something to be projected in a big screen at the AGM or rolled off a huge four-color press, every document you’ve worked to design or write has one thing in common: typography. Designers and press geeks will use a whole slew of words to do with typesetting that may leave you mystified, but today, our team is ready to give you a crash course in all things typographic so you can better understand both what they’re on about, and how you can make suggestions for improving content in the future.
- December 28, 2017
With internet use ever growing, the vacation rental and hotel industry has become part of a growing trend in use of inbound marketing. Building your brand is one of the most important marketing tools you can utilize to stand out amongst your competitors. Your brand must speak to your guests and the people in their lives who influence their decisions.
Branding. Just a name and a logo, right? Sounds easy enough. However, as with many things, there is often more to add to the story. While a name and logo are important for branding businesses, there is often a lack of personal voice and personality within many brands.