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facebook
Aaron

Facebook Promotions and Contests: 5 Rules for 2020

Facebook promotions and contests are something that have been done for years as a complement to marketing strategy. They’re simple, free, and a great way to reach your audience quickly. Not only are they easy to do, but they can also often help to increase your engagement and gain followers you didn’t have before.

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a woman sitting on the floor in front of a coffee table
Marketing
Aaron

7 Tools for Working from Home During COVID-19

With the sudden influx in working from home during the COVID-19 pandemic, some businesses and their employees alike are struggling to make ends meet. The importance of the face-to-face communication that was once taken for granted is now something we strive to duplicate. 

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an abstract background with many different colored shapes
Instagram
Sonja Dyess

What’s New With Instagram

The title can be a little misleading, as this is basically what is new with Instagram for me, and possibly most of our readers. See, I don’t manage Instagram full-time, we have someone that does that. But who better to write a blog about Instagram than someone that has just as many questions about the platform as you do. 

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a person typing on a laptop with the words how to blog the right way
blogging
Sonja Dyess

How to Blog the Right Way

At Captevrix we work with a lot of interns that may not understand the basics of blogging. This sparked my idea, as I know that our clients may not understand the anatomy of a blog either –  but they don’t have to, it’s why they have us. I’m going to share with you the current dos and don’ts of blogging. Do keep in mind, the anatomy of any digital marketing platform changes all the time. As of right this moment, this is the right way to blog.

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the facebook logo is displayed on an iphone
facebook
Aaron

Social Media Marketing in 2020: Facebook

With the ever-changing algorithms across social media platforms, especially Facebook, the constant updates to how your content is viewed and interacted with have caused marketing to require true full-time strategizing. No longer can you post here and there and hope your business gets noticed because you posted a coupon for 10% off. Afterall; what good is a coupon if nobody is seeing it?

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a laptop computer sitting on top of a desk
Website Design
Cara bevilazqua

4 Web Design Trends to Look for in 2020

It’s a bit overwhelming how fast trends in the digital world change year after year. And in 2020, there will be no exception. The future is now, and it shows in the upcoming trends for web design in 2020. It is crucial for businesses to stay up-to-date on the latest practices in web design in order to stay accessible and relevant to their users. 

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a laptop computer sitting on top of a white table
Marketing
Aaron

Marketing Trends for 2020 [It’s All About the Customer]

The umbrella term of “marketing” broadens by the year. In the past, it has been a newspaper ad, a Yellow Page listing, or a postcard dropped in the mail. Marketing trends have moved more toward the customer experience, rather than the delivery of an in-your-face advertisement.

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a cell phone with icons floating out of it
Marketing
Amy Raymond

10 Marketing Myths You Might Still Believe

Marketing is ever-changing, but some marketing ideas still hang around long after they’re proven to be myths. In order to be successful with your marketing, it’s important to be able to distinguish fact from myth. It’s time to lay out 10 of the biggest marketing myths you still may believe!

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the guide to marketing with graphic design part 3 composition
Marketing
Amy Raymond

The Guide to Marketing with Graphic Design – Part 3: Composition

If you’ve already decided on what fonts and colors you’d like to use in a design, you’re halfway there when marketing with graphic design. Now, it’s time to put all these elements together into one cohesive design – otherwise known as composition. Composition is the manner in which a designer organizes elements in their designs. These elements include text, images, and graphics.

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a keyboard with a yellow sticker on it
Social Media
Bianca Strader

Is Your Business Ready For Snapchat?

Oh snap! If you haven’t already started to think about new platforms to reach your audience in creative ways, then it’s time to ride the wave and get ahead while you still can. Is your business currently taking advantage of Snapchat’s ability to build brand awareness for marketers, businesses and brands? If not, this blog will certainly help you get your feet wet and start brainstorming creative ways to build your brand on this powerful social media platform where followers are ‘friends.’

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