Marketing is important to any business, we all know that. You must be reading this blog because you’ve reached a critical moment in your business; you’re either growing beyond your bandwidth, or your business is dwindling and needs help. Either way, let’s discuss 4 ways hiring a marketing firm for your business can benefit you.
“If you keep doing what you’ve always done, you’ll keep getting what you always got.” – W.L. Bateman
Let’s be honest, what business doesn’t want to save money? Hiring a marketing firm for your business is a cheaper alternative to increasing your office headcount. When you pay for one marketing firm, you actually get a WHOLE marketing department. The marketing firm will have an account manager, social media expert, graphic designer, content writer, web designer, SEO expert, etc. there to help your business. They are specialist in their category with the skill set to help your company grow, and you don’t have to go out hunting for each individual person to fill those spots, the firm did that for you.
Software expertise & Licensing
When your business starts to work with a marketing firm, it will have access to many new – and expensive – software. No need for your business to buy its own license for Adobe when the marketing firm already has it for their team. Not to mention, the marketing firm has employees who are already experts at using the software. This will save you time on having to learn it yourself. Another plus to hiring a marketing firm is that if your business needs a website, or help updating the one you currently have, we can do that for you too!
Educated Marketing Staff
Another plus for you – and also a money saver – is the fact that good marketing firms spend the money and time to educate their staff and keep them current on industry changes and trends. For instance, it takes between 6 months to a year to learn HubSpot and see results, but a HubSpot marketing agency is already tested and certified (yearly) to hit the ground running when you come onboard.
When things get hectic at the office everyone is pulled in different directions, which means there will be times when your marketing guru should be concentrating on making some awesome content for your blog, and instead is dragged away to work on other things in the office. Then your marketing effort starts to slip. And your brand starts to slip. A marketing firm’s only priority is your business and building your brand. That’s it.
Sure, a marketing firm doesn’t have a desk in your office – which may be a big deal to you – but when you consider all the pros we discussed, you can see how a marketing firm can boost your Jacksonville, FL business efforts and benefit your company in the long run. Contact us today and let’s discuss your marketing plan and how our marketing firm can help you!