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How ADA Compliance Is Changing The Online World

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The Americans with Disabilities Act is a civil rights law prohibiting discrimination against disabled individuals in public. This law applies to employment, private and public spaces, local and state government, transportation, building codes, and telecommunication. In 2010, the Department of Justice amended the language in Title III to apply to website accessibility as well.

How to Tell a Story About Your Brand That People Want to Hear

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Storytelling has long been a part of us as humans. We tell stories everyday, typically seeking some kind of emotional response. So why should our online storytelling be any different? As our marketing efforts are shifting more and more online it is important to harness our storytelling skills for the web, especially on your social media. Using storytelling as a branding tool will help your online presence seem more human and give your visitors a more valuable experience.

The Power of Infographics

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We are visual creatures. When we see something good it tends to grab our attention. The majority of us are visual learners, at around 65%. Therefore, it makes sense that visuals are an important part of your marketing strategy. Infographics are visual with the intent of teaching you something.

5 Social Media Post Ideas for Your Vacation Rental

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As a vacation rental manager you know how important social media is to the success of your vacation rental. You know the importance of being consistent and you know that scheduling your posts can help you. But what do you do when you sit down to schedule posts for the month and your mind just hits a blank?

How to Resonate with Millenials

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How do you market to the young adults that contribute $1.3 trillion in annual spending? How about a handshake? That may seem far-fetched, but there are many ways you can achieve a personal connection on a virtual scale. Reach out to your target on a personal level, as if you’re greeting them in person. Millennials value personable experiences.