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Developing Your Buyer Persona

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Developing your buyer persona could possibly be one of the most important (and often overlooked) tasks when developing your inbound marketing plan. For any marketing campaign to be successful, you must first understand your target audience. A  buyer persona is a generalized, fictional representation of your ideal patron. Your persona is not just a result of an active imagination. It is the development of market research and consideration of the following data:  demographics , behavior patterns, goals, and motivations of your future customers.

Why Consistency is Key for your Marketing Strategy

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We’ve all heard the phrase. You know the one: ‘Consistency is key’. ‘Key to what?’ is always my next question. Basically consistency is the magic key to success, especially marketing. Consistency deals with the act of being consistent. According to Merriam-Webster dictionary ‘consistent’ is simply defined as always acting or behaving in the same way, or the same quality.